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Frequently Asked Questions (FAQ)
Quick
answers to common questions
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What does Accuris do?
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What services does Accuris
provide?
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What software does Accuris
provide?
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Who are Accuris' customers?
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What sets Accuris apart
competitors?
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What are the benefits of
working with Accuris?
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What is the ownership of
Accuris?
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What countries is Accuris
active in?
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What does Accuris do?
Accuris is the leading provider of strategy, outsourcing
and technology solutions to manage the effectiveness and
financial return of marketing and sales investments.
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What services does Accuris provide?
Accuris provides consultancy and outsourcing services in
the area of demand optimisation (advertising, marketing
and promotion effectiveness). Typical examples of our
consultancy interventions include promotion performance
audits, marketing effectiveness improvement, customer
management strategies and price optimisation. Our
outsourcing services typically include data integration,
performance monitoring.
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What software does Accuris provide?
Accuris provides web-based ("on demand") CRM software for
consumer goods companies, with integrated post-evaluation
and pre-evaluation functionality, based on the
salesforce.com platform.
Accuris also provides dedicated planning and analytical
software for promotions management, and marketing events
management, either as stand-alone software or integrated
in Siebel or SAP CRM.
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Who are Accuris' customers?
Accuris works across for many leading consumer goods
companies such as Coca-Cola, Danone, Frito-Lay, Heineken,
Interbrew, Unilever HPC, Sara Lee, Procter & Gamble,
Unilever Foods.
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What sets Accuris apart competitors?
Accuris is one the few companies specialized only in
measuring, managing and optimizing demand generating
investments (advertising, marketing, promotions). We are
the only company to offer a complete and sustainable
solution, based on the three pillars of enterprise demand
management success. We offer:
- outsourced routine tasks, such as data integration;
- software and analytics to improve efficiency and
decision making;
- strategy and process consultancy, to acquire best
practices.
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What are the benefits of working with
Accuris?
There are three types of benefits you may expect from
working with Accuris:
- improved knowledge about effectiveness,
- a more effective management process and most importantly
- an improved return on investment.
The ROI improvements Accuris has generated for its
customers are well document and referenced. With Accuris,
you have access to one of the most comprehensive knowledge
bases on promotional and marketing effectiveness know-how
in Europe.
Contact us to discover what this means
for your company.
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- What is the ownership of Accuris?
Accuris is a privately held company, founded in
Belgium and with it's main office in the United Kingdom.
It is majority owned by European financial institutions,
including Dexia Bank and, through Privast Capital
Partners, the European Investment Fund, Winterthur and
other funds.
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- What countries is Accuris active
in?
Accuris operates throughout Europe, from offices in
Belgium and London and in the North America from our
Accuris Bridgepartners Norwalk,CT office. We operate our
outsourced services from our Service Centre in Bucharest.
For the southern European countries, we have local
representation through partnerships.
Click here
to access our contact details.
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