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   Frequently Asked Questions (FAQ)
   Quick answers to common questions
 
 
  1. What does Accuris do?

  2. What services does Accuris provide?

  3. What software does Accuris provide?

  4. Who are Accuris' customers?

  5. What sets Accuris apart competitors?

  6. What are the benefits of working with Accuris?

  7. What is the ownership of Accuris?

  8. What countries is Accuris active in?

 

 

 
  1. What does Accuris do?
    Accuris is the leading provider of strategy, outsourcing and technology solutions to manage the effectiveness and financial return of marketing and sales investments.

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  2. What services does Accuris provide?
    Accuris provides consultancy and outsourcing services in the area of demand optimisation (advertising, marketing and promotion effectiveness). Typical examples of our consultancy interventions include promotion performance audits, marketing effectiveness improvement, customer management strategies and price optimisation. Our outsourcing services typically include data integration, performance monitoring.

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  3. What software does Accuris provide?
    Accuris provides web-based ("on demand") CRM software for consumer goods companies, with integrated post-evaluation and pre-evaluation functionality, based on the salesforce.com platform.
    Accuris also provides dedicated planning and analytical software for promotions management, and marketing events management, either as stand-alone software or integrated in Siebel or SAP CRM.

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  4. Who are Accuris' customers?
    Accuris works across for many leading consumer goods companies such as Coca-Cola, Danone, Frito-Lay, Heineken, Interbrew, Unilever HPC, Sara Lee, Procter & Gamble, Unilever Foods.

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  5. What sets Accuris apart competitors?
    Accuris is one the few companies specialized only in measuring, managing and optimizing demand generating investments (advertising, marketing, promotions). We are the only company to offer a complete and sustainable solution, based on the three pillars of enterprise demand management success. We offer:
    - outsourced routine tasks, such as data integration;
    - software and analytics to improve efficiency and decision making;
    - strategy and process consultancy, to acquire best practices. 

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  6. What are the benefits of working with Accuris?
    There are three types of benefits you may expect from working with Accuris:
    - improved knowledge about effectiveness,
    - a more effective management process and most importantly
    - an improved return on investment.
    The ROI improvements Accuris has generated for its customers are well document and referenced. With Accuris, you have access to one of the most comprehensive knowledge bases on promotional and marketing effectiveness know-how in Europe.
    Contact us to discover what this means for your company.

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  7. What is the ownership of Accuris?
    Accuris is a privately held company, founded in Belgium and with it's main office in the United Kingdom. It is majority owned by European financial institutions, including Dexia Bank and, through Privast Capital Partners, the European Investment Fund, Winterthur and other funds.

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  8. What countries is Accuris active in?
    Accuris operates throughout Europe, from offices in Belgium and London and in the North America from our Accuris Bridgepartners Norwalk,CT office. We operate our outsourced services from our Service Centre in Bucharest. For the southern European countries, we have local representation through partnerships. Click here to access our contact details.

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