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Request more info
on promotion effectiveness |
Promotion effectiveness
A
rational, strategic approach to promotions
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Promotions
management should be high on any consumer goods company’s
strategic agenda. Most consumer goods companies spend
between a fifth and a quarter of their revenues on trade and
consumer promotions, still they lack the capabilities to
effectively measure, manage and improve the returns from
this huge investment.
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:: Our approach
Accuris
offers consulting services, as well performance monitoring
services and information technology to enable ongoing
effective promotion management. Our consultancy approach is
based on a performance audit using detailed data available
within your organisation, and on interviews taken from management and
stakeholders.
Accuris addresses both sides of the challenge:
- the efficiency side (a better return on resources
invested) as well as
- the effectiveness side (how can we make promotions
contribute better to achieving our company objectives).
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What to
expect: |
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Our consultants
look at :
·
assessing the role of promotions in a category
· assessing the role of promotions for brand building and category
development
· defining and optimising promotional strategy and tactics, in line with
the specifics of a category, a brand and the trading environment
· integrating promotions into a brand, category and customer strategy
· optimising organisational roles and responsibilities
· initiate joint promotional planning with trading partners. |
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:: Benefits
With a consultancy intervention from Accuris, you will
increase your promotional ROI, make promotions contribute
better to your brand and category objectives, gain a
competitive advantage in securing effective promotional
slots, improve supplier-retailer collaboration and reduce
staff time related to managing promotions.
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Improving promotion efficiency |
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Accuris consultants generate
promotion efficiency improvements through:
- Measuring and creating understanding of sales and profit impact of
promotions
- Analysing and understanding promotional drivers
- Improving promotion management strategy and processes
- Assessing efficiency improvements of better use of technology
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A 15% efficiency gain |
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The impact of re-deploying
promotion investments from weak activities to more productive activities
generates an improvement of up to 15% of the budget invested. This
represents a recurring annual improvement of several million, once the
Accuris approach is applied as a standard business process to your entire
business.
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