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Request more info
on marketing effectiveness |
Marketing effectiveness
Optimize
impact on sales and profitability
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Most marketing
executives in Europe and in the U.S. feel that their company
is unable to measure a marketing campaign’s impact on sales
and profitability.
Yet, better data availability and technology advancements
have made it possible to actively measure and manage
marketing effectiveness. |
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:: Our approach
Accuris works
with your organisation to formulate and implement
strategies, processes and intuitive, user-friendly solutions
to improve consumer response. Whether operating at local,
regional or global level, Accuris can provide you with a
better understanding of effective market levers. We work
with you to allocate resources more effectively in order to
optimize volume uplifts and improve profitability. We
provide strategy, process and software systems
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Growth is
back |
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The biggest challenge for
consumer goods companies remains to generate Growth. Accuris helps you to
manage:
• Critical growth
drivers
• The most effective
elements of the marketing mix
• The impact of
activities upon brands and categories |
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in support of
marketing planning, management and execution
decision-making.
Accuris’ customers improve marketing effectiveness through:
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Enterprise focus on consumer response
a thorough understanding, from global to local, and cross
departments and hierarchical layers of which market levers
make consumers buy more or at a higher value point;
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Strategy compliance
processes and systems that effectively translate category
strategy into brand activation and customer plans;
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Meticulous performance measurement
ongoing quantification of the impact of marketing and sales
decisions on company sales and profitability.
The insights
Accuris provides, include:
• The
level of uplifts achieved through advertising, promotion,
pricing and innovation against base sales;
• The
relative importance of incremental sales drivers, eg.
cannibalization, brand switching, category expansion,
consumer stock-piling, etc.;
• The
financial impact of marketing and promotional events – for
the manufacturer and for the retailer;
• The
performance of competitor marketing activity.
:: Benefits
The key benefit is a better effectiveness of marketing
campaign money spent. Our
clients outperform their peers by enjoying full visibility
on how marketing programs impact their market position. The
Accuris Source of Business® methodology shows them how
marketing investments impact the performance of brands,
categories and key accounts.
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What you will get |
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With Accuris,
you can take fact-based decisions on:
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Whether to increase or decrease investment levels in various markets or
categories, and by how much;
- Which priority customers and brands to target;
- How to allocate budgets to above or below the line campaigns and to
other elements of the marketing mix;
- How to ensure consumer and trade investment activities generate the best
financial and marketing returns;
- How to align trade and promotional investment with corporate, category
and customer strategies;
- How to ensure business operations - financial, supply chain,
organisation, etc. - are appropriately configured to deliver marketing
events efficiently and effectively.
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