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Price optimisation
Optimize revenue and
profitability true strategic pricing and trade terms
management
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Any pricing
decision has an instant impact on profitability and demand.
Still, few companies have a strategic, pro-active approach
to pricing. Accuris bring pricing and trade terms management
into a strategic framework. We shape the culture and
processes to identify pricing opportunities, creating a
framework for adapting prices and terms to optimize
profitable demand.
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:: Approach
Accuris' intervention in the area of price optimisation
includes the creation of a pricing strategy and management
templates that enable optimization, execution, and
enforcement of prices and trade terms.
Price optimisation includes:
• segmentation of consumers/customers by willingness to pay;
• evaluation of price sensitivity by segment;
• cross channel price harmonisation and optimisation;
• operational pricing flexibility;
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Services
offered:
• Pricing Systems Audit
• International Trade Terms
Strategy Development
• International Pricing Strategy
Development
• International Promotional ROI Maximisation
•
National Pricing and Terms Strategy Development
• Strategy
Implementation (all the above)
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:: Benefits
Price optimisation used by leading companies increases gross
margins by 5-15% and contribution margins by up to 30%.
Companies have realized €3M to €65M in benefits from
effective price optimisation.
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Related
info
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»
International Price
Monitor |
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Outsourced
service providing analysis and reporting of international pricing
practices. Creation of a central pricing database, analysis of base price
elasticity and promotional price elasticity, pricing compliance / price
spread, competitive price distance, pricing as part of the Source of
Business®.
Deliverables:
• central price database
• web-based access from any subsidiary (if so desired)
• elasticity reports
• pricing reports by market, channel, segment
• optional full Accuris Source of Business® decomposition:
Decomposition of sales volumes derived from (promotional) trade activity,
marketing activity, impact of (better-than-average) weather. This option
allows to compare price elasticity to promotional elasticity and
advertising elasticity.
»
More on
Outsourced Performance
Monitoring
services
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