:: 100%
Web-based architecture
Accuris CRM for CG is based on the salesforce.com
architecture, the leading on-demand platform. The main
advantages of a full web-based platform are:
•
Decrease total cost of ownership, saving up to 90%;
• Reduce
risk and decrease time to go life;
• Focus
on business, not on technology.
:: Benefits for
Account and Brand Managers
Account and Brand Managers need solutions that help them to
save time and become more productive. Accuris CRM for CG
provides them with powerful planning, analysis and
forecasting functionality, that would otherwise cost days to
achieve. It is intuitive to use, gives fast access to
customer and marketing data and works well with other office
tools like Microsoft Office. Managers need visibility into
planned and implemented activities and insight into where
they stand with their budgets. Accuris CRM for CG provides
project and campaign management, pre- and post-evaluation,
and reporting so Managers can be confident their brands and
customers are managed at their full potential.
::
Benefits for Senior Management
Senior Managers need control over company resources.
Accurate, easily accessible summary information is vital.
Accuris CRM for CG assures accurate tracking of time and
money resources. It supports Senior Managers need to
evaluate their company's past performance, as well as
providing scenario planning functionality based on actual,
historical facts. With Accuris CRM for CG, Senior Managers
finally have complete information on past and planned
performance. |
|
:: Features
Accuris CRM for CG offers complete customer management,
promotion and marketing campaign planning functionality:
• Basic
CRM functionality: account planning, contacts management,
projects management
• Event
planning: marketing promotions, trade promotions,
advertising campaigns, new product introductions
•
Evaluation after the campaign has been implemented
•
Forecasting during the planning phase
• ROI
simulation
•
Collaborative planning
•
Themes: create and plan marketing, sales or integrated
themes
•
Customized workflow management
•
Alternative budgeting models
•
Account and trade terms models
•
integration with SAP |
