A durable promotion evaluation system  

... that shows the real net impact of all campaigns, month after month. Thanks to Source of Business®, pioneered by Accuris a decade ago, you can know the category impact, cannibalisation and competitive switching for each and every campaign.

Manage your Source of Business® 

Where do incremental sales from your campaign come from? What you win with your campaign, may be lost elsewhere in the category.  
Source of Business® is a unique Accuris methodology quantifying the origin of a campaign's incremental sales. What you win with your campaign, may be lost elsewhere in the category. 

Reduce costs

An uncertain economy and rising raw material costs encourage suppliers and retailers to reduce promotional spend.  More >
There are three areas companies can push harder to drive down costs: cannibalisation of own product sales caused by campaigns,  subsidisation of baseline demand, and removal of non productive campaigns. 

Save time 

With Accuris, the hard work is taken out of the process of evaluating campaigns. So your staff can focus on implementing best practices.  More >
Most companies struggle to find the time to combine databases, run sophisticated modelling, and then present results and insights back to the business, month after month. This is exactly what Accuris does, freeing up staff time to actually run the business.

A fully serviced solution

We provide end-to-end solutions for marketing optimisation. We typically handle everything from data processing, modelling, software to strategy consulting.
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