|
|
In-house or with
Accuris?
A balance
of experience, methodology and focus no internal team can
match
|
|
Hiring Accuris
means you tap into a decade long experience of advertising,
marketing and promotional optimisation in the widest
possible variety of categories, countries and retail
environment. No internal initiative will match the focus,
dedication to detail, and the know-how of Accuris. |
|
When contemplating if you should embark on a promotion
efficiency project with an internal project team, or work
with Accuris consultants, consider the limitations of going
it alone:
|
|
|
|
|
Do you
have an objective, accurate evaluation method?
Do you want to invest time in developing one? |
|
Accuris has the industry's leading AEP/System
methodology, used since more than a decade in hundreds
of assignments with top consumer goods companies,
suppliers and retailers. |
|
Do you
have staff time to handle data integration? |
|
With
Accuris, your staff can focus on the optimisation part,
rather than losing time fine-tuning methodology,
processing data, and reconciling conflicting interests
from colleagues |
|
Is your
internal team dedicated to results? |
|
Often,
internal team members are involved part-time in other
projects or jobs. When working with Accuris, you will
get a team of professionals that are 100% dedicated to
promotion optimisation. They have no other
responsibilities than analysing promotion performance,
and developing optimised strategies. |
|
Is
everyone equally supportive of your initiative? |
|
Accuris is
your ally in your conquest for improved promotion
performance. As people in sales, marketing and other
departments are motivated differently, it is hard to
expect them to behave in line with your project goals.
Accuris is the third party that bridges these
differences. |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
»
Check-up |
|
Optimising
promotions and marketing also involves many practical steps that are often too big a
burden for an internal project team to cope with:
- are account plans stored as a database (or are they still in Excel?)
- is your promotion database clean, accurate and complete?
- are your sales data integrated with your promotional data?
|
|
|
