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Request more info
on the Accuris MME/System for
marketing
effectiveness management |
Marketing event management: the Accuris
MME/System
Campaign pre- and post evaluation
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The Accuris MME/System is a complete marketing and sales
campaign evaluation solution. It allows planning of
marketing mix events, such as advertising campaigns,
pricing, promotions, and product innovation events, and
measures their sales and profit impact.
The MME/System offers you quantitative, fact-based pre- and
post-evaluation. It calculates base and incremental sales,
as well as cannibalization, competitive switching and other
components of the Accuris Source of Business®. |
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The MME/System
software allows marketing, sales and customer marketing to
plan and evaluate all their campaigns. All users share the
same database, use the same planning language and report the
same templates. Users can create campaigns, and receive an
instant forecast of sales and profitability. For past
campaigns, the MME/System calculates actual incremental
sales and actual profit. MME provides all the KPIs and
reporting possibilities you need for in-depth analysis and
post-evaluation of advertising, marketing and promotional
campaigns.
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:: Features:
The MME/system offers an integrated planning and evaluation
solution with following features:
• One central campaigns database for marketing, sales and
customer marketing
• Reduction of planning errors thanks to a common database
and common policy definition
• Prevention of unauthorized planning
• Web-based, application service model
• Automated calculation of a rich set of performance
indicators |
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:: Target
users:
• Brand
management
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Account Management
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Category Management
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Customer marketing
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:: Benefits
The
MME/System is the ultimate answer to performance questions
of marketing and sales campaigns. It helps you to decide
where to invest in order to maximize sales or profitability.
It also allows the efficient allocation of resources to
various components of a marketing program. It builds
understanding of how consumer demand is generated; it helps
managers take fact-based decisions, thereby improving the
effectiveness of the planning process. Most importantly, the
MME solution makes it possible for commercial managers to
translate their decisions into true financial statements.
They use the application to identify and eliminate
unproductive investments. Resources are re-deployed to more
productive brands, channels and marketing activities. |
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Key questions addressed
by the MME/System: |
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• How to allocate a $100 mio marketing budget effectively to
brands and campaigns? How much on advertising and how much on promotions?
• Does my new product cannibalize my existing product line?
• How can I invest my advertising budget to produce the
highest return?
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"Firm control on how one
spends marketing money does not guarantee money is being spent
effectively. That's why we turned to Accuris. [The Accuris MME/System]
makes sure our investments generate top line growth. We use Accuris MME
to allocate marketing resources to maximize impact on our market
position." |
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