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With
Accuris integrated in SAP CRM, companies have an integrated
customer-facing application platform in place, with built-in
marketing impact modelling capabilities from Accuris. The
capabilities added by Accuris enable pre- and
post-evaluation of marketing and promotional campaigns. The
combined solution guarantees a fact-based, efficient
planning process.
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Features
With Accuris, you have impact measurement and predictive
modelling integrated in your trusted CRM system. Some of the
key features added by Accuris to your CRM or enterprise
solution are:
• Baseline sales calculation: what are your sales without
any marketing or promotional activity
• Incremental sales calculation: sales that are generated by
a marketing or promotional activity
• Source of Business™: what is the origin of your sales and
revenues; calculation of volumes attracted from competitors,
own portfolio cannibalisation, forward buying and stock
piling, category growth.
Read more on Accuris connected to SAP CRM
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