•
Sales and Profit Impact
benchmarking: this part of the survey looks at the
results of trade promotions in terms of their
effectiveness and efficiency. Sales, financial and
promotional calendar data of participating companies is
used to calculate volume effectiveness of promotions and
return on investment levels
•
Management Practices benchmarking:
this section surveys how trade promotions are being
managed. It is aimed at identifying trends in industry
practices, related to strategies, management processes and
systems. The survey will be based on staff interviews of
participating companies.
