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How
recessionary shoppers respond to promotions and what
strategies work?
This recession pushes shoppers hard for ways to save money and
retailers are fighting as never before with low prices and
aggressive promotions.
How can you grow in this environment?
Tried and tested methods are not enough. Indeed consumer
goods organisations everywhere are looking for the best way
to optimise budgets and maximise promotion efficiency. But
do these strategies work in a recession?
Attend this seminar to get key learnings from the Accuris
2009 study on promoting in times of recession. Drawing from
exclusive shopper research, best practices case studies
based on sales data measurement and industry analysis, the
Accuris report 'Promotion Strategies in times of Recession'
has been a milestone publication for consumer goods
companies looking for efficient ways to fight the recession
with promotions. This webinar will highlight some of the key
trends and recommendations that have been tried and tested
in 2009.
Key insights will be presented:
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What are
the major trends that changed the landscape for running
promotions?
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Which new
types of promotions are popular and who is buying them?
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How to
build strategies for the "Investor Shopper" and for the
"Cash Strapped Shopper"?
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Promotional
profiles of shoppers at Tesco, Asda, Morrison and
Sainsbury's
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Why brand
switching is a bigger danger now, and what to do about
it?
Who
should attend?
Senior sales, customer marketing and brand marketing executives.
Participation is free and by reserved for consumer goods
manufacturers and retailers only.
About
Accuris
Accuris is the leading provider of innovative marketing
effectiveness solutions to the world's top consumer
goods companies. Accuris has been a member of the ECR
community since 2001.
More on www.accuris.com
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