Webinar 28 Feb 2019 - Annual Review of Promotions

LIVE WEBINAR | 28 FEB 2019 | 2PM UK - 3PM CET

Annual Review of Promotions

Webinar Accuris Annual Review of Promoti

Discover what works...

and what no longer does

This session gives an overview of what was new in the promotional landscape in the UK and elsewhere in Europe in 2018 and how to evaluate your own promotions against the background of ever demanding retailers, hardened competition and changing shopper behaviour.

Content

Topics discussed

- What were the trends in 2018?

- How to create a promo plan that works for both supplier and retailer?

- how to distinguish between gross and net effects of a promotion?
- how to analyse net revenue of a promotion?

Takeaways

What you will get out of this webinar

- Know which trends to take into account and check your assumptions when creating your plan for 2019/2020

- Benchmark your category and compare its characteristics with other food, beverage and non food categories

- Build in a net vs gross view in your projections and forecasts

REGISTER

Click here to go to registration page

WHEN

Thu February 28th 2019

2pm London / 3pm Brussels

(30 min + Q&A)

WHERE

This is an online event. Attend by computer or phone.

WHO

This webinar is for consumer goods manufacturers and retailers only

All case material is based on (anonymous) Accuris work with dozens of brand leaders across the UK and continental Europe.

Please use your company email address for registration and verification.

This webinar is organised independently by Accuris (www.accuris.com) and offered free of charge to staff of consumer packaged goods retailers ans manufacturers only. The agenda is subject to change.

Promotion evaluation and why measuring uplifts is just the beginning

Source of Business® to target true revenue growth versus back-and-forth switching