• Why attend?

    Discover what works...

    and what no longer does

    This session gives an overview of what was new in the promotional landscape in the UK and elsewhere in Europe in 2018 and how to evaluate your own promotions against the background of ever demanding retailers, hardened competition and changing shopper behaviour. 

  • Content

    Topics discussed

    - What were the trends in 2018? 

    - How to create a promo plan that works for both supplier and retailer

    - how to distinguish between gross and net effects of a promotion?
    - how to analyse net revenue of a promotion?

  • Takeaways

    What you will get out of this webinar

    - Know which trends to take into account and check your assumptions when creating your plan for 2019/2020

    - Benchmark your category and compare its characteristics with other food, beverage and non food categories

    - Build in a net vs gross view in your projections and forecasts


    Click here to go to registration page

  • WHEN

    Thu February 28th 2019

    2pm London / 3pm Brussels

    (30 min + Q&A)


    This is an online event. Attend by computer or phone.

    Register here to receive login information

  • WHO

    This webinar is for consumer goods manufacturers and retailers only

All case material is based on (anonymous) Accuris work with dozens of brand leaders across the UK and continental Europe.

Please use your company email address for registration and verification.

This webinar is organised independently by Accuris (www.accuris.com) and offered free of charge to staff of consumer packaged goods retailers ans manufacturers only. The agenda is subject to change.

Read more:

Promotion evaluation and why measuring uplifts is just the beginning

Source of Business® to target true revenue growth versus back-and-forth switching 

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