2019 Promotion Review and Benchmarking

Massively reduce workload and outsmart your competitors.  

All of 2019 promotions evaluated and benchmarked

The study gives an instant evaluation of which promotions worked in 2019 (and why!) and which ones did not. It saves time and allows your team to focus on decision making, e.g. what promotions to cut and how to redeploy budget to more effective actions. The way promotions are analysed in this study, is fully in line with revenue management thinking and looks at both supplier, retailer and category points of view.

Also, your performance is benchmarked against other suppliers and categories, so you can better understand your strengths and relative weaknesses.

  • A Custom Report for You

    Traditional promotion evaluation looks at uplifts but ignores the most important effects of promotions: shoppers switching between SKUs, brands, segments, stores, etc.

    This report analyses your data and digs deep into promotional performance, detailing all sources of incremental sales. It also benchmarks your results against other suppliers and categories, so you know your relative strengths and weaknesses.

  • What is Reported?

    Every single promotion is analysed, yours and those of your competitors. For each promotion specifically, the report shows:

    - Gross and net uplift

    - Source of Business® of incremental sales

    - Category expansion thanks to promotion

    - Retail switching caused by promotion

    - Cannibalisation

    - Competitive steal

    - Stock piling

    Net benefit for retailer and net benefit for supplier (you and/or your competitors)

  • How it works

    All metrics are calculated using detailed scanning data only. Once you have received complete data for 2019, you upload a scanning database (min. 104 weeks) and within two weeks you receive your full report, on paper and in electronic version (as well as access to the online analytical software). An on-site presentation will highlight opportunities for reducing cannibalisation and subsidisation costs as well as other possibilities to improve performance based on benchmarking.

Source of Business(R)

Every promotion in 2019 - yours or that of your competitors - is analysed in terms of its revenue sources:

Click to download 


    Contact Accuris by sending an email or by calling +44 20 8144 9500 and ask for Sarah Vergunst or Helen Marks

  • WHO

    All FMCG suppliers in United Kingdom, Belgium, Denmark, Netherlands, Norway and Sweden. For other countries, please contact us on rgm@accuris.com

  • WHEN

    This special offer is valid until January15th 2020.

    Reports are delivered 10 business days after the availability of 2019 sell out data. 


    Learn more on the methodology and check out the testimonials below. 

  • Greater Results

    The industry's most powerful analytics

  • Deeper Optimisation

    Machine learning to increase uplift and cut costly side-effects

  • Faster and Easier

    Free yourself from time consuming, non-core tasks 


    Unlike any other solution, Accuris operates like a surgeon, dissecting each promotion into its specific revenue streams: cannibalisation, competitive steal, retail switching, category expansion etc. This makes for deep understanding of what works and what does not. 


    Which promotion mechanics and packs generate more positive than negative revenue streams and upgrade shopper spend? Machine learning picks up the latest trends and helps you plan more events that are truly beneficial and less events with negative side-effects. 


    You enjoy the speed and convenience of outsourced data integration and modelling and benefit from simulation and reporting tools that simply optimise deeper and make you become the envy of the competition. 

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