SPECIAL INTRODUCTORY OFFER | 2019 | FMCG SUPPLIERS ONLY
2019 Promotion Review and Benchmarking
Massively reduce workload and outsmart your competitors.
All of 2019 promotions evaluated and benchmarked
The study gives an instant evaluation of which promotions worked in 2019 (and why!) and which ones did not. It saves time and allows your team to focus on decision making, e.g. what promotions to cut and how to redeploy budget to more effective actions. The way promotions are analysed in this study, is fully in line with revenue management thinking and looks at both supplier, retailer and category points of view.
Also, your performance is benchmarked against other suppliers and categories, so you can better understand your strengths and relative weaknesses.
Source of Business(R)
Every promotion in 2019 - yours or that of your competitors - is analysed in terms of its revenue sources:
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