2020 PROMO PLANNING
FOR IMPROVED ROI
There are 3 realistic options to substantially improve promo ROI: reducing cannibalisation, avoiding shopper downgrading and de-escalation of promotions.
Attend this webinar to discover these options:
- analyse negative switching and avoid losing sales on your most profitable products
- use a product mix and promo mechanics that encourage shoppers to spend more, not less
- Reducing frequency, depth of discount and other ways to promote less without losing share.
There are still too many promotions in supermarkets that are downgrading shopper spend. They harm overall category revenues as well as supplier profits. Only promotions that encourage shoppers to switch to a more valuable offer increase value.
This webinar is exclusively for FMCG suppliers and retailers. Actual cases will be demonstrated*. Please use your business email address for registration and verification.
This webinar is independently organised by Accuris and offered free of charge to selected FMCG companies only. The agenda is subject to change.
* all confidential data will, however, be masked and altered where required
Tuesday 28th of May 2019
12PM London / 1PM Brussels
/ 2PM Athens
With three quarters of top 50 consumer goods suppliers relying on Accuris, we are the industry-leading independent consultancy for revenue management analytics. Our clients benefit from our extensive expertise in achieving an increased return on investment in promotions, pricing and assortment optimisation. We exclusively serve the FMCG sector, and are not only known for our full service, hands-on approach to data management, modelling and analysis, but also for providing transformational recommendations with substantial, demonstrable bottom line improvement.