FREE WEBINAR | THU JULY 6, 2023 | REVENUE MANAGEMENT
5 Ways to Regain Market Share in 2024
Lessons from the Soft Drinks Category
This webinar is in the past. If you like to be kept informed about future events, please fill out the form on the right.
Attend this webinar to discover 5 pillars of a promotional programme to appeal to cost-of-living shoppers and block competition.
Learn from our analysis of the soft drinks category and see how they leverage a retailer's strategy, offer affordable options while also maintaining their premiumization strategy.
This isn't just theory - we will be presenting a real-world analysis of the soft drinks category to demonstrate actionable strategies and clear paths to success. With the annual business planning process starting, secure your spot today and elevate your approach to pricing and promotions.
When: Thu July 6th 2023
Time: 3pm U.K. / 4pm Central European Time. Duration: 30 minutes
Where: Online, link will be sent after registration
All attendees will receive a free 16-page paper on the same topic.
Looking forward to welcoming you!
About Accuris
Track how shoppers switch between offers on a daily basis and measure the revenue streams they generate
What we do
Accuris specializes in revenue optimisation services and offers comprehensive data integration, modelling and consulting, leveraging machine learning algorithms to analyze shopper behavior across brands, stores, and segments. Through its Source of Business® model, Accuris provides insights into the revenue streams generated by promotions, media campaigns, price changes, and assortment adjustments. This framework reveals the net impact of campaigns, with their positive effects and negative side-effects, and allows businesses to reach a deeper level of optimisation and revenue growth.
Why it matters
Revenue indicators based on gross rather than net impact will lead to sub-optimal or even wrong decisions. Accuris' Source of Business® strips out back-and-forth switching and other false positives. Promotions, price increases and new listings can lead to strong revenue increases in gross terms, but net results may be much lower or negative, thereby misleading decision making.
What other agencies do
Data providers and consulting agencies do not integrate all required data sources to get the full picture of how shoppers behave. They tend to use static methods or once-a-year regression approaches to explain market dynamics. This was perhaps sufficient a decade ago but is not enough for modern markets and categories where shoppers switch between offers on a daily basis.
Learn more about how Accuris can support your revenue management.
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