10 Ways to Improve the Financial Performance of Promotions
Enhancing Promotional ROI through Distinguishing Positive and Negative Effects.
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Revenue Management solutions for consumer goods leaders.
From data integration to modelling, from monthly performance tracking to benchmarking and workshops: with Accuris you reduce the time your team spends on data and reporting so they can focus on planning, optimisation and revenue growth.
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As seen at:
20+ countries
150+ categories
Used by two thirds of the top 20 FMCG suppliers and many national champions
Since 1998
From London, with Love.
DATA INTEGRATION
All your marketing, sales and financial data, easy accessible in one place.
• Save time making datasets compatible
• Avoid inefficiency of working with data sources that do not match
• Focus on interpretation, not integration of your data
• Nielsen, IRI, Kantar, BrandView, DunnHumby, SAP ERP and many other sources
MODELLING
Evaluate the effectiveness of your strategy: pricing, promotions, assortment
• Price and promo elasticity
• Source of Business® for all your campaigns: where do you get your revenue from? Cannibalisation, competitive switching, retail switching, stock piling, category expansion
• Impact on category, customer, brand and product
REPORTING
Easy to use, yet powerful data visualisation
• Fast access to all your marketing, sales and financial data
• Flexible dashboards and reports
• Easy as Excel
• Built in Microsoft Power Bi
CONSULTING
Learn from benchmarking and industry best practices
• Definition of Must Win Battle, Big Bet and Turf Defending strategies
• Workshops with customer and category teams
• Benchmarking database with in-depth results of over 40 categories
MONTHLY PERFORMANCE TRACKING
Monthly performance tracking and continuous improvement
• Monthly effectiveness report on all your campaigns
• Retail customer performance tracking
• Monitor competition and learn from what works for them
• Recurring evaluation and optimisation
• What-if scenario building and results tracking
