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Webinar: Zero Based Promotion Planning

45-min webinar for Consumer Goods suppliers on the benefits of applying zero based budgeting to promotion planning, step-by-step implementation, best practices and collaborating with retailers.


This webinar is ideal for financial officers, revenue managers, and account and marketing managers in the CPG industry who are looking to innovate their promotional strategies and achieve a competitive edge. Whether you are new to ZBP or seeking to refine your existing practices, this session will provide valuable insights and actionable guidance.

This event has passed. Relive the highlights here:

This event has passed. 


  • Tue, 14 May

  • 16:00 - 16:45 CEST

  • Online

Read more:


  • The benefits of Zero-Based Promotion Planning
    Explore the foundational concepts of ZBP and why it is a solution to the fast-paced market dynamics in FMCG.

  • Step-by step process to implement Zero Based Promotion Planning
    A detailed walk-through of the ZBP process, illustrating how every investment is scrutinized and allocated based on its potential to drive growth.

  • Do's and don'ts:
    Gain insights into the benefits of adopting ZBP, such as enhanced agility and cost efficiency, while also considering the challenges and how to mitigate them.

  • Convincing the trade
    Strategies for integrating ZBP within your organizational processes, ensuring a smooth transition and successful outcomes internally and externally, with retail partners.

  • Conclusion and Q&A:
    Wrap up with a summary of key points and open the floor for your questions, allowing you to clarify doubts and gather expert advice.

More information on Accuris and Zero Based Promotion Planning can be found at on the website



Antoon Deleeck

Managing Consultant, Accuris

Antoon is a revenue management executive and pioneer in impact measurement of marketing, trade and promotional investments. Antoon is a Managing Consultant at Accuris and has extensive experience in working with Coca-Cola, Heineken, Mars and many other CG companies

Martin vom Stein

Customer Development Director, Accuris

Revenue Management and Shopper Marketing professional with 20+ years of experience at Henkel, Nestle, The Shopsumer Institute, Horn & Company and Accuris.

YES, contact me 
Discover how Zero Based Promotion Planning can deliver results for your organisation. 

This offer is for consumer goods suppliers/retailers only. Agencies and consultants, please email us at

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