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Analytics for Revenue Management in FMCG

Since its foundation in 1998, Accuris have served more than three quarters of the top 50 FMCG manufacturers in Europe. This includes many multinationals and national leaders. 


Full service

Clients enjoy a full service approach, hands-on consulting, to data integration, modelling and implementation support. The unique Accuris methodology builds competitive advantages no other agency can offer in the price/promotion/revenue optimisation area.  


Innovative concepts

Some of the concepts pioneered by Accuris are: 

  • Source of Business®, a revenue management methodology to analyse the net impact of marketing events

  • Net Value Contribution to measure shopper upgrading and downgrading 

  • Calendar planning to allow what-if simulation and scenario planning of promotional and media campaigns


1 Billion euro

In 2014, Accuris achieved 1 billion euro of cumulative savings and efficiency gains for its clients since its inception. 

Services offered

Revenue growth management
Growth management strategies and programmes, consisting of measurement, analysis and optimization of the effectiveness of promotions, pricing, assortment and advertising. 

Promotion evaluation and optimisation

  • Pre- and post-evaluation software, simulators and trackers

  • Analytical and strategy consulting

Media effectiveness

  • Effectiveness of media spend by brand, by market

  • Simulation and optimisation services and tools 

Assortment optimisation 

  • Segment the category based on shopper insights

  • Analyse contribution of segments to category value growth

  • Identify category building and me-too brands and packs

  • Optimise category value by reducing duplication and covering more shopper needs   

Price optimisation 

Shoppers and segments vary in price sensitivity and a one fits all approach will miss valuable space for maximising profitability.  Accuris helps you pinpoint demand elasticity of each product to unlock revenue opportunities for price increases, or indicate where price decreases will drive volume and value.

Data integration services


Accuris UK & Europe

18/2 Westland Place

London N1 7TT

United Kingdom

+44 20 8144 9500 



Accuris Shopsumer Institute

Passeig de Manuel Girona, 55

08034 Barcelona, Spain
+34 609 84 57 24 


1 Van Cuyckstraat

B-2000 Antwerp

+44 20 8144 9500  ​​


Spaces Unirii View          
Unirii View Building

Bulevardul Corneliu Coposu Nr. 6-8

floor 1-3

District 3, Postal Code: 030167
Bucharest, Romania

Accuris USA L.L.C.  
New York 

159 W 53rd Street

Suite 26A

New York 10019


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