Analytics for Revenue Management in FMCG
Since its foundation in 1998, Accuris have served more than three quarters of the top 50 FMCG manufacturers in Europe. This includes many multinationals and national leaders.
Clients enjoy a full service approach, hands-on consulting, to data integration, modelling and implementation support. The unique Accuris methodology builds competitive advantages no other agency can offer in the price/promotion/revenue optimisation area.
Some of the concepts pioneered by Accuris are:
Source of Business®, a revenue management methodology to analyse the net impact of marketing events
Net Value Contribution to measure shopper upgrading and downgrading
Calendar planning to allow what-if simulation and scenario planning of promotional and media campaigns
1 Billion euro
In 2014, Accuris achieved 1 billion euro of cumulative savings and efficiency gains for its clients since its inception.
Revenue growth management
Growth management strategies and programmes, consisting of measurement, analysis and optimization of the effectiveness of promotions, pricing, assortment and advertising.
Promotion evaluation and optimisation
Pre- and post-evaluation software, simulators and trackers
Analytical and strategy consulting
Effectiveness of media spend by brand, by market
Simulation and optimisation services and tools
Segment the category based on shopper insights
Analyse contribution of segments to category value growth
Identify category building and me-too brands and packs
Optimise category value by reducing duplication and covering more shopper needs
Shoppers and segments vary in price sensitivity and a one fits all approach will miss valuable space for maximising profitability. Accuris helps you pinpoint demand elasticity of each product to unlock revenue opportunities for price increases, or indicate where price decreases will drive volume and value.
Data integration services
Accuris UK & Europe
1 Fore Street Avenue
London EC2Y 9DT
+44 20 8144 9500
Accuris Shopsumer Institute
Passeig de Manuel Girona, 55
08034 Barcelona, Spain
+34 609 84 57 24
84 / 3 Uitbreidingstraat
+44 20 8144 9500
Spaces Unirii View
Unirii View Building
Bulevardul Corneliu Coposu Nr. 6-8
District 3, Postal Code: 030167
Accuris USA L.L.C.
159 W 53rd Street
New York 10019
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