The beer category across Europe suffers with an influx of new products but also a stagnation or in some places a reduction of volume. Competition has intensified and new pressures need new promotional tactics.
How to optimise pricing and promotions in the beer category:
Large portfolios. How to be sure you are not stealing from yourself, calculating cannibalisation.
Shift to low / no alcohol and “free from”, measuring product switching and identify products that upgrade the shopper
Increase value per serving: how to upgrade shoppers through pricing and promotions
Capitalising on growth of Craft beers: what is the best promotion mix; from assortment and mechanics to store preferences and depth of discount
Supplier leadership: how to use retail switching to upgrade the category
Join the Accuris beer category webinar and turn on the tap to cost reduction, revenue growth, and enhancing category prosperity.
Bartering for Beer: promoting in an evolving category webinar
Title: Beer category webinar
Date: Wednesday 31st January
Time: 2PM GMT / 3PM CET
Accuris is an industry leading consultancy specialised in analytics for Revenue Growth management. Clients benefit from its extensive expertise in promotions, pricing and revenue optimisation for the FMCG sector, and love its full service hands-on approach to data, analysis and providing transformational insights, to lead them to best in class strategies.