What we do

Accuris specializes in revenue optimisation services and offers comprehensive data integration, modelling and consulting, leveraging machine learning algorithms to analyze shopper behavior across brands, stores, and segments. Through its Source of Business® model, Accuris provides insights into the revenue streams generated by promotions, media campaigns, price changes, and assortment adjustments. This framework reveals the net impact of campaigns, with their positive effects and negative side-effects, and allows businesses to reach a deeper level of optimisation and revenue growth.

​

Why it matters

Revenue indicators based on gross rather than net impact will lead to sub-optimal or even wrong decisions. Accuris' Source of Business® strips out back-and-forth switching and other false positives. Promotions, price increases and new listings can lead to strong revenue increases in gross terms, but net results may be much lower or negative, thereby misleading decision making. 

​

What other agencies do

Data providers and consulting agencies do not integrate all required data sources to get the full picture of how shoppers behave. They tend to use static methods or once-a-year regression approaches to explain market dynamics. This was perhaps sufficient a decade ago but is not enough for modern markets and categories where shoppers switch between offers on a daily basis.

​

Learn more about how Accuris can support your revenue management. 

​