DATA INTEGRATION

All your marketing, sales and financial data, easy accessible in one place.

• Save time making datasets compatible
• Avoid inefficiency of working with data sources that do not match
• Focus on interpretation, not integration of your data
• Nielsen, IRI, Kantar, BrandView, DunnHumby, SAP ERP and many other sources

MODELLING

Evaluate the effectiveness of your strategy: pricing, promotions, assortment

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• Price and promo elasticity

• Source of Business® for all your campaigns: where do you get your revenue from? Cannibalisation, competitive switching, retail switching, stock piling, category expansion

• Impact on category, customer, brand and product

REPORTING

Easy to use, yet powerful data visualisation

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• Fast access to all your marketing, sales and financial data

• Flexible dashboards and reports

• Easy as Excel

• Built in Microsoft Power Bi

CONSULTING

Learn from benchmarking and industry best practices

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• Definition of Must Win Battle, Big Bet and Turf Defending strategies

• Workshops with customer and category teams

• Benchmarking database with in-depth results of over 40 categories

MONTHLY PERFORMANCE TRACKING

Monthly performance tracking and continuous improvement

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• Monthly effectiveness report on all your campaigns
• Retail customer performance tracking
• Monitor competition and learn from what works for them
• Recurring evaluation and optimisation
• What-if scenario building and results tracking