Sainsbury’s Takes Top Spot For Promotional Effectiveness
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Promotion Effectiveness Benchmark
Monthly tracking of UK retailers
Every month Accuris collects public data on 150 products across 10 categories and uses its promotional performance benchmark data to estimate the performance of Tesco, Asda, Sainsbury and Morrisons.
Who is most successful with promotions? Which categories are they good at? Where do promotions generate category expansion? Which promotions generate retail switching?
Latest: Sainsbury keeps top spot
Promotions more effective at Sainsbury's for fourth consecutive month
Since its launch in April, Sainsbury's Nectar Prices scheme has proven highly successful for the retailer. From its start the programme has increased the effectiveness of promotions in its stores, often surpassing Tesco, Asda and Morrisons. While Sainsbury’s is known for its emphasis on quality and variety, it has established itself also as one of the promotional leaders in U.K. grocery retail.
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© 2023 Accuris. Duplication permitted only with explicit and visible reference to the source, using "Accuris Promotion Effectiveness Benchmark (www.accuris.com)". The data provided is a simulation and extrapolation and is for directional use only. It is based on publicly available data for 150+ products across 10 categories and Accuris benchmark data, which aggregates sales of multiple products and promotions while never disclosing confidential data for any individual product or their brand name.
Accuris shall not be held legally responsible for errors or inaccuracies in the information provided, and any decisions made based on this information are at the sole risk and discretion of the user, with Accuris bearing no liability for resulting damages.
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Promotional uplifts for Tesco, Sainsbury, Asda and Morrisons
For 10 categories, by category
Monthly from January 2023, updated monthly
Category and retail switching effects, by retailer and by category
Track how shoppers switch between offers on a daily basis and measure the revenue streams they generate
What we do
Accuris provides revenue optimisation services and consulting. We have been using machine learning - mainly Bayesian statistics - since the early 2000s. We use all your available data to detect how shoppers switch between brands, stores and segments. Our Source of Business® model explains revenue streams generated for each promo and media campaign and for new product introductions and assortment changes.
Why it matters
Revenue indicators based on gross rather than net impact will lead to sub-optimal or even wrong decisions. Net effects strip out back-and-forth switching and other false positives. Promotions, price increases and new listings can lead to strong revenue increases in gross terms, but net results may be much lower or negative, thereby misleading decision making.
What other agencies do
Data providers and consulting agencies do not integrate all required data sources to get the full picture of how shoppers behave. They tend to use static methods or once-a-year regression approaches to explain market dynamics. This was perhaps sufficient a decade ago but is not enough for modern markets and categories where shoppers switch between offers on a daily basis.