Price Pack Architecture

Price pack architecture is a pricing strategy used by companies in the fast moving consumer goods (FMCG) industry. It involves offering products at a range of price points, with each price point corresponding to a different "pack" or bundle of goods. This allows companies to target different market segments and appeal to a wider range of consumers.

For example, a company might offer a small pack of its product at a lower price point to appeal to price-sensitive consumers, while also offering larger packs at higher price points to appeal to consumers who are willing to pay more for convenience or value. This allows the company to capture a larger share of the market and increase its overall profitability.

Price pack architecture can be used in combination with other pricing strategies, such as discounts, promotions, and loyalty programs, to further drive sales and increase customer loyalty. It is an important part of the overall pricing strategy for many FMCG companies.