About Must-Win Battles and Big Bets

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Revenue Management solutions for consumer goods leaders. 

From data integration to modelling, from monthly performance tracking to benchmarking and workshops: with Accuris you reduce the time your team spends on data and reporting so they can focus on planning, optimisation and revenue growth.

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As seen at:
20+ countries
150+ categories
Used by two thirds of the top 20 FMCG suppliers and many national champions
Since 1998

From London, with Love. 
  • Deep insights

    The industry's most powerful analytics

  • True Optimisation

    Machine learning to increase sales and avoid costly side-effects

  • Delivered, fast

    Free yourself from time consuming, non-core tasks


All your marketing, sales and financial data, easy accessible in one place.

• Save time making datasets compatible
• Avoid inefficiency of working with data sources that do not match
• Focus on interpretation, not integration of your data
• Nielsen, IRI, Kantar, BrandView, DunnHumby, SAP ERP and many other sources


Evaluate the effectiveness of your strategy: pricing, promotions, assortment

• Price and promo elasticity

• Source of Business® for all your campaigns: where do you get your revenue from? Cannibalisation, competitive switching, retail switching, stock piling, category expansion

• Impact on category, customer, brand and product


Easy to use, yet powerful data visualisation

• Fast access to all your marketing, sales and financial data

• Flexible dashboards and reports

• Easy as Excel

• Built in Microsoft Power Bi


Learn from benchmarking and industry best practices

• Definition of Must Win Battle, Big Bet and Turf Defending strategies

• Workshops with customer and category teams

• Benchmarking database with in-depth results of over 40 categories


Monthly performance tracking and continuous improvement

• Monthly effectiveness report on all your campaigns
• Retail customer performance tracking
• Monitor competition and learn from what works for them
• Recurring evaluation and optimisation
• What-if scenario building and results tracking


    Unlike any other solution, Accuris gives you highly granular, product/week/store results, dissecting each promotion, each price or assortment change, and each sale into its specific revenue sources: cannibalisation, competitive steal, retail switching, category expansion etc. This is the deep understanding you need to know what works and what does not. No generalisations, but real, actual results.


    Which commercial tactics generate more positive than negative revenue streams and upgrade shopper spend? Machine learning picks up the latest trends and helps you plan more events that are truly beneficial for your brand and portfolio and less events with negative side-effects. 



    You enjoy the speed and convenience of outsourced data integration and modelling and benefit from simulation and reporting tools that simply give you deeper optimisation and make you become the envy of the competition. 



Did you know?

In the UK, for every 100 pounds sold on promotion, 37 pounds are won from competition and 7 pounds added net to the category. That means that less than half of sales on promo (37+7) is actually benefiting your business. Similar figures apply in other European countries, with the biggest effect of a promotion being shoppers who switch to lower priced offers, thereby eroding category value. Deep optimisation is about identifying the revenue streams each promotion is generating and allocating resources to those packs, promo types and other tactics that generate category expansion and shopper upgrading.  

Accuris Promotional Benchmark 2019

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