About Must-Win Battles and Big Bets

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Revenue Management solutions for consumer goods leaders. 

From data integration to modelling, from monthly performance tracking to benchmarking and workshops: with Accuris you reduce the time your team spends on data and reporting so they can focus on planning, optimisation and revenue growth.

Data integration
Data integration

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Monthly tracking of promo and price impact
Monthly tracking of promo and price impact

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Benchmarking and consulting
Benchmarking and consulting

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Data integration
Data integration

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As seen at:
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20+ countries
 
150+ categories
 
Used by two thirds of the top 20 FMCG suppliers and many national champions
 
Since 1998

From London, with Love. 
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DATA INTEGRATION

All your marketing, sales and financial data, easy accessible in one place.


• Save time making datasets compatible
• Avoid inefficiency of working with data sources that do not match
• Focus on interpretation, not integration of your data
• Nielsen, IRI, Kantar, BrandView, DunnHumby, SAP ERP and many other sources

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MODELLING

Evaluate the effectiveness of your strategy: pricing, promotions, assortment

• Price and promo elasticity

• Source of Business® for all your campaigns: where do you get your revenue from? Cannibalisation, competitive switching, retail switching, stock piling, category expansion

• Impact on category, customer, brand and product

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REPORTING

Easy to use, yet powerful data visualisation

• Fast access to all your marketing, sales and financial data

• Flexible dashboards and reports

• Easy as Excel

• Built in Microsoft Power Bi

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CONSULTING

Learn from benchmarking and industry best practices

• Definition of Must Win Battle, Big Bet and Turf Defending strategies

• Workshops with customer and category teams

• Benchmarking database with in-depth results of over 40 categories

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MONTHLY PERFORMANCE TRACKING

Monthly performance tracking and continuous improvement

• Monthly effectiveness report on all your campaigns
• Retail customer performance tracking
• Monitor competition and learn from what works for them
• Recurring evaluation and optimisation
• What-if scenario building and results tracking

 

Maximise revenue growth with a tailored offering for each shopping occasion

REVENUE GROWTH MANAGEMENT

Unlock new revenue pools by changing prices on responsive packs 

PRICE OPTIMISATION

Understand the negative and positive effects of promotions

PROMOTION EVALUATION

Tap into positive sources of growth ans avoid negative switching

SOURCE OF BUSINESS®™ 

Optimise your media spend across brands and markets

MEDIA EFFECTIVENESS

How to expand category sales and reduce duplication?

ASSORTMENT OPTIMISATION

Did you know?


In the UK, for every 100 pounds sold on promotion, 37 pounds are won from competition and 7 pounds added net to the category. That means that less than half of sales on promo (37+7) is actually benefiting your business. Similar figures apply in other European countries, with the biggest effect of a promotion being shoppers who switch to lower priced offers, thereby eroding category value. Deep optimisation is about identifying the revenue streams each promotion is generating and allocating resources to those packs, promo types and other tactics that generate category expansion and shopper upgrading.  

Accuris Promotional Benchmark 2019

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