Revenue Management solutions for consumer goods leaders.
From data integration to modelling, from monthly performance tracking to benchmarking and workshops: with Accuris you reduce the time your team spends on data and reporting so they can focus on planning, optimisation and revenue growth.
Click to enlarge
As seen at:
Used by two thirds of the top 20 FMCG suppliers and many national champions
From London, with Love.
Did you know?
In the UK, for every 100 pounds sold on promotion, 37 pounds are won from competition and 7 pounds added net to the category. That means that less than half of sales on promo (37+7) is actually benefiting your business. Similar figures apply in other European countries, with the biggest effect of a promotion being shoppers who switch to lower priced offers, thereby eroding category value. Deep optimisation is about identifying the revenue streams each promotion is generating and allocating resources to those packs, promo types and other tactics that generate category expansion and shopper upgrading.