LIVRE BLANC | 2021 | FMCG | LA GESTION DES RECETTES
À propos des batailles à gagner et des gros paris
Comment changer le statu quo et atteindre une croissance du marché supérieure à la moyenne ?
Les compétences d'entreprise requises pour gérer une grande organisation mature et rentable sont différentes de celles nécessaires pour atteindre une forte croissance. Comment adapter l'organisation et faire des choix audacieux pour accélérer la croissance du chiffre d'affaires ?
Track how shoppers switch between offers on a daily basis and measure the revenue streams they generate
What we do
Accuris specializes in revenue optimisation services and offers comprehensive data integration, modelling and consulting, leveraging machine learning algorithms to analyze shopper behavior across brands, stores, and segments. Through its Source of Business® model, Accuris provides insights into the revenue streams generated by promotions, media campaigns, price changes, and assortment adjustments. This framework reveals the net impact of campaigns, with their positive effects and negative side-effects, and allows businesses to reach a deeper level of optimisation and revenue growth.
Why it matters
Revenue indicators based on gross rather than net impact will lead to sub-optimal or even wrong decisions. Accuris' Source of Business® strips out back-and-forth switching and other false positives. Promotions, price increases and new listings can lead to strong revenue increases in gross terms, but net results may be much lower or negative, thereby misleading decision making.
What other agencies do
Data providers and consulting agencies do not integrate all required data sources to get the full picture of how shoppers behave. They tend to use static methods or once-a-year regression approaches to explain market dynamics. This was perhaps sufficient a decade ago but is not enough for modern markets and categories where shoppers switch between offers on a daily basis.
Learn more about how Accuris can support your revenue management.
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