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WEBINAR

HEINEKEN REVENUE MANAGEMENT:

TOOLS to track Price, Pack and Promotion performance

Heineken is striving for superior top line growth and revenue management plays a key role. The webinar will demonstrate key tools and analytics to support Heineken revenue management. 

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Register now if you like to know more about: 

 

  • continuously track price, pack and promotion performance 

  • identifying revenue opportunities  

  • pre and post analysis to evaluate portfolio changes

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More

 Thu 26th July 2018

3pm UK = 4pm C.E.T​

30min + Q&A

Webinar organised independently by Accuris and offered free of charge to Heineken staff exclusively. 

© 1998-2018 Accuris

REVENUE GROWTH MANAGEMENT

Maximise revenue growth with a tailored offering for each shopping occasion

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REVENUE GROWTH MANAGEMENT
PRICE OPTIMISATION

Unlock new revenue pools by changing prices on responsive packs 

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PRICE OPTIMISATION
PROMOTION EVALUATION

Understand the negative and positive effects of promotions

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PROMOTION EVALUATION
SOURCE OF BUSINESS®™ 

Tap into positive sources of growth ans avoid negative switching

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SOURCE OF BUSINESS®™ 
MEDIA EFFECTIVENESS

Optimise your media spend across brands and markets

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MEDIA EFFECTIVENESS
ASSORTMENT OPTIMISATION

How to expand category sales and reduce duplication?

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ASSORTMENT OPTIMISATION
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