WEBINAR

HEINEKEN REVENUE MANAGEMENT:

TOOLS to track Price, Pack and Promotion performance

Heineken is striving for superior top line growth and revenue management plays a key role. The webinar will demonstrate key tools and analytics to support Heineken revenue management. 

Register now if you like to know more about: 

 

  • continuously track price, pack and promotion performance 

  • identifying revenue opportunities  

  • pre and post analysis to evaluate portfolio changes

More

 Thu 26th July 2018

3pm UK = 4pm C.E.T

30min + Q&A

Webinar organised independently by Accuris and offered free of charge to Heineken staff exclusively. 

© 1998-2018 Accuris

Maximise revenue growth with a tailored offering for each shopping occasion

REVENUE GROWTH MANAGEMENT

Unlock new revenue pools by changing prices on responsive packs 

PRICE OPTIMISATION

Understand the negative and positive effects of promotions

PROMOTION EVALUATION

Tap into positive sources of growth ans avoid negative switching

SOURCE OF BUSINESS®™ 

Optimise your media spend across brands and markets

MEDIA EFFECTIVENESS

How to expand category sales and reduce duplication?

ASSORTMENT OPTIMISATION