Fierce competition between multiple grocery retailers and discounters drives down pound value for the same basic 35-product basket vs. December 2014. Tracking prices published online, mySupermarket.co.uk announced that a basket of 35 popular groceries cost £85.91 in December, 5 per cent less than in December 2014. Behind the revenue decline are price drops for grocery staples and fresh products such as pasta, onions and mushrooms. However, yoghurt, sausages and toilet paper saw price increases of 3 per cent and more the company reported. End of year sales are disproportionally important for grocery retailers too, and shoppers tend to temporarily leave discounters and return to the Big 4 for
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