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UK Food inflation leads to less (multibuy) promotions

Recent research shows that UK grocers are running substantially less multibuy promotions than they used to do a year ago. Three of the top four retailers, Sainsbury, Tesco, Morrisons have cut multibuy promotions, with Sainsbury having pledged to phase out the mechanic entirely. Food inflation and Brexit Brexit and the decline of the pound have led to increased costs of imports affecting many categories. The Grocer is citing figures indicating that multibuys used to have a share of around 30% of featured promotions a year earlier, while it has fallen to roughly 20% in 2016. Interestingly, this move comes on the back of food inflation driven by the fall of the pound against major currencies (a

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