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Reacting to Retailer demands

Is the Belgium retail landscape bursting? Delhaize is pushing lower prices and Colruyt is forcing lower prices. The tension has gone so far as to see a quarrel erupt between Colruyt and Pepsico and the manufacturers products temporarily delisted as a results of price drop refusal. How can you convince the retailer your price and promotion strategy works for them, you and the category? Focus on competitive switching : knowing which products switch with which when on promotion will help to build the vision of value generated by your prodcuts Upgrading: the value of the category must be in mind, show your customer that your products generate higher worth Price elasticity: show the retailer re

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