News and insights

Please check out our posts and insights related to consumer goods pricing, promotions and revenue management. ​

You may also want to consult our blog at www.revenuegrowthmanagement.com

In the news

Chocolate time is upon us!

It’s that time of year when eating chocolate in large quantities is less greedy and more festive. Chocolatiers are as usual promoting like mad, but this seasonal period can benefit many categories as it leads to increased spending from consumers. Plans are already fixed, but how will you know your events have been effective? Comparing Easter year on year will give you a benchmark to see if you have gained additional sales Looking at the category in full will show you if new product introductions have stolen volume from you, or you have switched volume from competition, between retailers or cannibalised on your own packs. Breaking down incremental volume lets you evaluate the source of sales

Featured Posts
Recent Posts
Archive

© 1998-2020 accuris                        a MetaMarketing LLC company        +44 20 8144 9500

  • Facebook Clean
  • Twitter Clean
  • LinkedIn Clean