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Delist, Relist: winning the right volume with the right pack mix

The Grocer is reporting incredible news. Delisted brands have been put back in place. In the beer category Tesco tried to focus on craft beers, but has returned to the old assembly line of products, why? Understanding whether a product should be delisted is not only a cause for concern for retailers, but manufacturers can win in profitability by knowing their strengths and cutting their weaknesses. When should you delist? 1. First know how your brands interact. Manufacturers need to avoid creating cannibalisation that switches from a profitable pack to bolstering a struggling one. 2. Know the year on year growth or decrease in your pack performance. 3. Compare price per litre/kg. Scenar

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