ABOUT MUST-WIN BATTLES AND BIG BETS
Why Bold Strategic Choices Are the Only Option for FMCG Companies to Change the Status Quo and Generate Above-Average Growth "Market-side opportunities should dictate strategy.
We recommend our clients to place big bets on new opportunities where we feel they have an exceptional proposition to offer the consumer; then there is their traditional business where we identify specific market segments and consumption occasions that are must-win battles for our client. They fund t
