News and insights

Please check out our posts and insights related to consumer goods pricing, promotions and revenue management. ​

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In the news

October 31, 2017

Dove will see a record Halloween with this promotion! With their entire 500ml range at Morrison's on sale for £2 they are guaranteed to have a strong market share, in return for giving up 38%-46% of the regular sales price and virtually all of the profits.

What is wrong...

October 31, 2017

This roll back promotion is certain to please nobody, except a handful of shoppers who were planning to buy the product anyway.

Promotions for household cleaning products are always “tricky”. Consumption is fixed: consumers do not use more cleaners because of a promotio...

October 31, 2017

-40% across all PepsiCo's 1,5L PET soft drinks brands 

This promotion for sure will sell “like hell”. Still, we believe it’s a true Halloween Horror promotion that will certainly “kill” all profits in the soft drinks category!

What is wrong?

The discount is too deep, the...

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Delist, Relist: winning the right volume with the right pack mix

April 19, 2018

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