News and insights

Please check out our posts and insights related to consumer goods pricing, promotions and revenue management. ​

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In the news

November 28, 2017

The recent decision by Aldi to reduce waste and give the shopper 50% off expiring food is certain to increase footfall to the store.  The question is will your brand benefit from the increased footfall or will it be pushed to promote as deeply as ever?

Retail switching...

November 23, 2017

Aldi’s UK Marketing Director, Adam Zavalis tells us that shoppers are looking for a ‘special Christmas that doesn’t break the bank’.  With household budgets compressed and shoppers facing an uncertain Brexit outcome, it is truly likely that manufacturers will feel the...

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Featured Posts

Delist, Relist: winning the right volume with the right pack mix

April 19, 2018

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October 31, 2017

October 31, 2017

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