News and insights

Please check out our posts and insights related to consumer goods pricing, promotions and revenue management. ​

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In the news

April 19, 2018

The Grocer is reporting incredible news.  Delisted brands have been put back in place.  In the beer category Tesco tried to focus on craft beers, but has returned to the old assembly line of products,  why?

Understanding whether a product should be delisted is...

December 12, 2017

Is the Belgium retail landscape bursting?  Delhaize is pushing lower prices and Colruyt is forcing lower prices.  The tension has gone so far as to see a quarrel erupt between Colruyt and Pepsico and the manufacturers products temporarily delisted as a results of price...

October 31, 2017

Dove will see a record Halloween with this promotion! With their entire 500ml range at Morrison's on sale for £2 they are guaranteed to have a strong market share, in return for giving up 38%-46% of the regular sales price and virtually all of the profits.

What is wrong...

October 31, 2017

This roll back promotion is certain to please nobody, except a handful of shoppers who were planning to buy the product anyway.

Promotions for household cleaning products are always “tricky”. Consumption is fixed: consumers do not use more cleaners because of a promotio...

October 31, 2017

-40% across all PepsiCo's 1,5L PET soft drinks brands 

This promotion for sure will sell “like hell”. Still, we believe it’s a true Halloween Horror promotion that will certainly “kill” all profits in the soft drinks category!

What is wrong?

The discount is too deep, the...

March 15, 2017

Recent research shows that UK grocers are running substantially less multibuy promotions than they used to do a year ago. Three of the top four retailers, Sainsbury, Tesco, Morrisons have cut multibuy promotions, with Sainsbury having pledged to phase out the mechanic...

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Featured Posts

Delist, Relist: winning the right volume with the right pack mix

April 19, 2018

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October 31, 2017

October 31, 2017

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