News and insights

Please check out our posts and insights related to consumer goods pricing, promotions and revenue management. ​

You may also want to consult our blog at www.revenuegrowthmanagement.com

In the news

March 29, 2018

It’s that time of year when eating chocolate in large quantities is less greedy and more festive.  Chocolatiers are as usual promoting like mad, but this seasonal period can benefit many categories as it leads to increased spending from consumers.

Plans are already fixe...

December 12, 2017

Is the Belgium retail landscape bursting?  Delhaize is pushing lower prices and Colruyt is forcing lower prices.  The tension has gone so far as to see a quarrel erupt between Colruyt and Pepsico and the manufacturers products temporarily delisted as a results of price...

November 28, 2017

The recent decision by Aldi to reduce waste and give the shopper 50% off expiring food is certain to increase footfall to the store.  The question is will your brand benefit from the increased footfall or will it be pushed to promote as deeply as ever?

Retail switching...

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Featured Posts

Delist, Relist: winning the right volume with the right pack mix

April 19, 2018

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October 31, 2017

October 31, 2017

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