Delist, Relist: winning the right volume with the right pack mix
The Grocer is reporting incredible news. Delisted brands have been put back in place. In the beer category Tesco tried to focus on...
Halloween horror!
Dove will see a record Halloween with this promotion! With their entire 500ml range at Morrison's on sale for £2 they are guaranteed to...
More Halloween Horror!
This roll back promotion is certain to please nobody, except a handful of shoppers who were planning to buy the product anyway....
Even More Halloween Horror!
-40% across all PepsiCo's 1,5L PET soft drinks brands This promotion for sure will sell “like hell”. Still, we believe it’s a true...
UK Food inflation leads to less (multibuy) promotions
Recent research shows that UK grocers are running substantially less multibuy promotions than they used to do a year ago. Three of the...