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Webinar 21st of February :
Advanced Promotion and Pricing Analytics

Building a Competitive Advantage in the Dutch FMCG Sector

This webinar was in the past. ​
Register now for this not-to-miss webinar for the Dutch market,
especially if you are in: ​

  • Revenue Growth Management

  • Customer Marketing 

  • Promotions Management

  • Pricing 

  • Trade Marketing

  • Category Management

Please note the webinar will be in English, with case material from the Netherlands and from other Western European markets. Scroll down for the agenda. 

The Dutch retail landscape has continued pressure to promote amid increasing price wars. This webinar shows new ways to build a competitive advantage and bring back value in the category. 

How to optimise pricing and promotions in the Dutch FMCG market:

  1. Finding net revenue growth: using Accuris Source of Business® and to upgrade shopper demand and avoid cannibalisation  

  2. Measuring Dutch retail switching and identifying promotions that grow value for your retailer customers

  3. Identifying the best promotion mix; from assortment and mechanics to store preferences and depth of discount

  4. Leveraging price elasticity: what are optimal price points to boost standard and promotional volume and value

  5. Balancing promotion and price: using net incremental volume and net revenue for sales and profit maximisation


Don’t let the environment shape your offering, lead the market to profitable revenue strategies.

The webinar is scheduled for 21st of Feb 2018 at 4pm Ansterdam time.

Click the registration button for all practical details. 

Have already registered for this edition:

Grolsch, Heineken, PepsiCo, Unilever and many more

Registered for previous editions:

Coca-Cola, Danone, Diageo, H.J. Heinz, Henkel, Kimberly-Clark, Mars Nederland B.V., Mondelez International, Nestle, Reckitt Benckiser and many others

About Accuris

With three quarters of top 50 consumer goods suppliers being Accuris clients, we are the industry leading consultancy for Revenue Growth Analytics. Our clients benefit from our extensive expertise in achieving an increased return on investment in promotions, pricing and assortment optimisation. We exclusively serve the FMCG sector, and are not only known for our full service, hands-on approach to data management, modelling and analysis, but also for providing transformational recommendations with substantial, demonstrable bottom line improvement.

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