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20+ countries
 
150+ categories
 
Used by two thirds of the top 20 FMCG suppliers and many national champions
 
Since 1998

Maximise revenue growth with a tailored offering for each shopping occasion

REVENUE GROWTH MANAGEMENT

Unlock new revenue pools by changing prices on responsive packs 

PRICE OPTIMISATION

Understand the negative and positive effects of promotions

PROMOTION EVALUATION

Tap into positive sources of growth ans avoid negative switching

SOURCE OF BUSINESS®™ 

Optimise your media spend across brands and markets

MEDIA EFFECTIVENESS

How to expand category sales and reduce duplication?

ASSORTMENT OPTIMISATION

Did you know?


In the UK, for every 100 pounds sold on promotion, 37 pounds are won from competition and 7 pounds added net to the category. That means that less than half of sales on promo (37+7) is actually benefiting your business. Similar figures apply in other European countries, with the biggest effect of a promotion being shoppers who switch to lower priced offers, thereby eroding category value. Deep optimisation is about identifying the revenue streams each promotion is generating and allocating resources to those packs, promo types and other tactics that generate category expansion and shopper upgrading.  

Accuris Promotional Benchmark 2019

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