Deep promotion optimisation

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New insights

The industry's most powerful analytics

Deep Optimisation

Machine learning to increase sales and avoid costly side-effects

Delivered, fast

Free yourself from time consuming, non-core tasks

REVENUE SOURCES

Unlike any other solution, Accuris gives you highly granular, product/week/store results, dissecting each promotion, each price or assortment change, and each sale into its specific revenue sources: cannibalisation, competitive steal, retail switching, category expansion etc. This is the deep understanding you need to know what works and what does not. No generalisations, but real, actual results.

OPTIMISATION

Which commercial tactics generate more positive than negative revenue streams and upgrade shopper spend? Machine learning picks up the latest trends and helps you plan more events that are truly beneficial for your brand and portfolio and less events with negative side-effects.

FULL SERVICE

You enjoy the speed and convenience of outsourced data integration and modelling and benefit from simulation and reporting tools that simply give you deeper optimisation and make you become the envy of the competition.

EXPLAINED

20+ countries

150+ categories

Used by two thirds of the top 20 FMCG suppliers and many national champions

Since 1998

00:47

The Coca-Cola Company testimonial

00:34

Mars testimonial

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Maximise revenue growth with a tailored offering for each shopping occasion

REVENUE GROWTH MANAGEMENT

Unlock new revenue pools by changing prices on responsive packs

PRICE OPTIMISATION

Understand the negative and positive effects of promotions

PROMOTION EVALUATION

Tap into positive sources of growth ans avoid negative switching

SOURCE OF BUSINESS®™

Optimise your media spend across brands and markets

MEDIA EFFECTIVENESS

How to expand category sales and reduce duplication?

ASSORTMENT OPTIMISATION

Did you know?

In the UK, for every 100 pounds sold on promotion, 37 pounds are won from competition and 7 pounds added net to the category. That means that less than half of sales on promo (37+7) is actually benefiting your business. Similar figures apply in other European countries, with the biggest effect of a promotion being shoppers who switch to lower priced offers, thereby eroding category value. Deep optimisation is about identifying the revenue streams each promotion is generating and allocating resources to those packs, promo types and other tactics that generate category expansion and shopper upgrading.

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The Source of Business® methodology for revenue optimisation
Promotion evaluation done right.
Revenue Management strategies that work