Webinar 28th of March:
Advanced Promotion and Pricing Analytics

Building a Competitive Advantage in the Swedish FMCG Sector

Register now for this not-to-miss webinar for the Swedish market,
especially if you are in: ​

  • Revenue Growth Management

  • Customer Marketing 

  • Promotions Management

  • Pricing 

  • Trade Marketing

  • Category Management

Please note the webinar will be in English, with case material from the Sweden and from other Western European markets. Scroll down for the agenda. 

The Swedish retail landscape has continued pressure to promote amid increasing price wars. This webinar shows new ways to build a competitive advantage and bring back value in the category. 

How to optimise pricing and promotions in the Swedish FMCG market:

  1. Finding net revenue growth: tapping into positive Sources of Business®, upgrade shopper spend and avoid cannibalisation  

  2. Measuring retail switching  (between ICA and Coop formats and Axfood, Hemköp, Citygross and others) and identifying promotions that grow value for your retailer customers

  3. Identifying the best promotion mix; from assortment and mechanics to store preferences and depth of discount

  4. Leveraging price elasticity: what are optimal price points to boost standard and promotional volume and value

  5. Balancing promotion and price: using net incremental volume and net revenue for sales and profit maximisation

 

Don’t let the environment shape your offering, lead the market to profitable revenue strategies.

The webinar is scheduled for 28th of March 2018 at 2pm Stockholm time.

Click the registration button for all practical details. 

Have already registered for this edition
(19th March):

Heineken, PepsiCo, Unilever and many more

Registered for previous editions:

Coca-Cola, Danone, Diageo, H.J. Heinz, Henkel, Kimberly-Clark, Mars Nederland B.V., Mondelez International, Nestle, Reckitt Benckiser and many others

About Accuris

With three quarters of top 50 consumer goods suppliers being Accuris clients, we are the industry leading consultancy for Revenue Growth Analytics. Our clients benefit from our extensive expertise in achieving an increased return on investment in promotions, pricing and assortment optimisation. We exclusively serve the FMCG sector, and are not only known for our full service, hands-on approach to data management, modelling and analysis, but also for providing transformational recommendations with substantial, demonstrable bottom line improvement.

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