W E B I N A R
26 NOVEMBER 2019
WHICH PROMOTIONS WORK BEST FOR TESCO?
The question is simple, the answer less so. Promotions are still making up between a third to over half of all sales in many important categories. However, only a minority are really productive for Tesco's business.
The webinar addresses the key questions:
- Which promotions grow the category?
- How to make sure shoppers upgrade their spend?
- Which promotions drive traffic to Tesco stores?
Tesco staff members can register for free with their company email address here.
More about the webinar
In 30 minutes, the webinar will discuss which promotions generate real value from a retailer perspective.
Do they grow the category? Bring in extra shoppers? Make shoppers spend more?
Not all brands and packs are equal
Some brands and packs bring more light users or infrequent users into the category than others. It is due to their specific appeal or positioning. Whatever the reason may be, the impact on the category can be measured. It is important to identify brands and packs that expand the category and build your promotion plan around them.
Discounting without downgrading
Shoppers are attracted by a good deal, and volume sales will go up. In many cases, this means that shoppers are downgrading and may actually spend less than they had planned to. Smart discounting allows Tesco to upgrade shoppers' spend, rather than seeing them spending less in the category.
The right mechanic
Multibuys, single unit price discounts and free volume offers all have their specific effects on how shoppers behave. Some mechanics will encourage shoppers to stock up, buy more and consumer more. Others merely shift volume around and do not generate growth.
Register to attend this online event and discover how to optimise your promotional plan. This event is for retailers only. Please use your Tesco business email address for registration and verification. All other registrations will be declined. This webinar is organised by Accuris and offered free of charge to retailers only. The agenda is subject to change.