Traditional revenue management looks at sales increases but ignores the most important effects of market activities in FMCG: shoppers switching between SKUs, brands, segments, stores, etc.

The Accuris solution analyses your data and digs deep into price/promotional performance, detailing all sources of incremental sales. It also benchmarks your results against other suppliers and categories, so you know your relative strengths and weaknesses.

Use Accuris for monthly tracking of promotional performance and for deep dives to optimise your price, revenue and promotional strategy. 

From the start of the collaboration, every single sales activity in your categories is analysed - yours and those of your competitors. For each promotion specifically, Accuris measures:

- Gross and net uplift

- Source of Business® of incremental sales

- Category expansion thanks to promotion

- Retail switching caused by promotion

- Cannibalisation

- Competitive steal

- Stock piling

- Upgrading/downgrading

- Net benefit for retailer and net benefit for supplier 

All metrics are calculated using the Source of Business® model which processes sales (scanning) data, merged with calendar data and financials. Turnaround time for monthly updates is 10 working days, so your team has access to the results of the most recent promotions. Deliverables include an electronic database accessible through dedicated online analytical software.

Quarterly workshops and strategy consulting can be part of the service, especially in the initial stages for your team to become used to the new metrics and insights. 

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