Zero-Based Promotion Planning
Promotion plans have become patchwork with modifications year after year. Zero based planning brings back a focus on the main objectives.
Strategic RGM
The ability to optimise pricing, promotions, and product offerings has become a critical differentiator for consumer gods companies....
Increasing prices: when is it too much?
What many in the industry have been warning for seems to have become reality for some brands: increasing prices beyond a point at which...
Unmask the Ghost of Cannibalisation this Halloween!
How to reduce the cannibalistic effects of promotions? In the sector of fast-moving consumer goods, promotions are a pivotal component...
How to reduce the cannibalistic effects of promotions?
The most recent benchmark data from Accuris indicates that, in the UK, cannibalisation wipes out, on average, 17% of the additional sales...
5 Promotional Strategies to Regain Market Share
This post is a summary of an article originally published by Accuris on namnews.co.uk How can we formulate a plan for 2024 that meets...
ABOUT MUST-WIN BATTLES AND BIG BETS
Why Bold Strategic Choices Are the Only Option for FMCG Companies to Change the Status Quo and Generate Above-Average Growth "Market-side...
Delist, Relist: winning the right volume with the right pack mix
The Grocer is reporting incredible news. Delisted brands have been put back in place. In the beer category Tesco tried to focus on...
Chocolate time is upon us!
It’s that time of year when eating chocolate in large quantities is less greedy and more festive. Chocolatiers are as usual promoting...
Reacting to Retailer demands
Is the Belgium retail landscape bursting? Delhaize is pushing lower prices and Colruyt is forcing lower prices. The tension has gone so...
