News and insights

Please check out our posts and insights related to consumer goods pricing, promotions and revenue management. ​

You may also want to consult our blog at www.revenuegrowthmanagement.com

In the news

April 19, 2018

The Grocer is reporting incredible news.  Delisted brands have been put back in place.  In the beer category Tesco tried to focus on craft beers, but has returned to the old assembly line of products,  why?

Understanding whether a product should be delisted is...

March 29, 2018

It’s that time of year when eating chocolate in large quantities is less greedy and more festive.  Chocolatiers are as usual promoting like mad, but this seasonal period can benefit many categories as it leads to increased spending from consumers.

Plans are already fixe...

December 12, 2017

Is the Belgium retail landscape bursting?  Delhaize is pushing lower prices and Colruyt is forcing lower prices.  The tension has gone so far as to see a quarrel erupt between Colruyt and Pepsico and the manufacturers products temporarily delisted as a results of price...

November 28, 2017

The recent decision by Aldi to reduce waste and give the shopper 50% off expiring food is certain to increase footfall to the store.  The question is will your brand benefit from the increased footfall or will it be pushed to promote as deeply as ever?

Retail switching...

November 23, 2017

Aldi’s UK Marketing Director, Adam Zavalis tells us that shoppers are looking for a ‘special Christmas that doesn’t break the bank’.  With household budgets compressed and shoppers facing an uncertain Brexit outcome, it is truly likely that manufacturers will feel the...

October 31, 2017

Dove will see a record Halloween with this promotion! With their entire 500ml range at Morrison's on sale for £2 they are guaranteed to have a strong market share, in return for giving up 38%-46% of the regular sales price and virtually all of the profits.

What is wrong...

October 31, 2017

This roll back promotion is certain to please nobody, except a handful of shoppers who were planning to buy the product anyway.

Promotions for household cleaning products are always “tricky”. Consumption is fixed: consumers do not use more cleaners because of a promotio...

October 31, 2017

-40% across all PepsiCo's 1,5L PET soft drinks brands 

This promotion for sure will sell “like hell”. Still, we believe it’s a true Halloween Horror promotion that will certainly “kill” all profits in the soft drinks category!

What is wrong?

The discount is too deep, the...

March 15, 2017

Recent research shows that UK grocers are running substantially less multibuy promotions than they used to do a year ago. Three of the top four retailers, Sainsbury, Tesco, Morrisons have cut multibuy promotions, with Sainsbury having pledged to phase out the mechanic...

February 11, 2016

Fierce competition between multiple grocery retailers and discounters drives down pound value for the same basic 35-product basket vs. December 2014.                   

 

Tracking prices published online, mySupermarket.co.uk a...

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Delist, Relist: winning the right volume with the right pack mix

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