Why Accuris?
Most FMCG companies today have strong internal capabilities. But even the best organisations struggle to extract the full value from their data when it comes to the complex drivers of sales performance.
With Accuris, you supercharge your teams by solving the hard problems they were never set up to do on their own.
Price Elasticity Modelling
Understand how shoppers in different channels respond to price changes, based on scan data modelling and conjoint analysis.
Source of Business® Decomposition
See how much incremental revenue came from true category expansion, competitive switching vs. cannibalisation, stockpiling, retail switching.
Benchmarking
Benchmark your pricing and promo strategies against peers to identify gaps, opportunities, and best-in-class performance.
Cannibalistic effects
Measure how much sales came from shifting volume within your own portfolio.
Upgrading or downgrading?
Identify whether your actions caused shoppers to trade up to more premium options — or down to lower-priced alternatives.
Scenario modelling
Model different plans and strategies under various assumptions (volume, margin, risk) to choose the best-performing one.
A Different Perspective
Transformative RGM
Unlike traditional consultancies that focus on incremental improvements, we challenge the status quo with zero-based planning, building strategies from the ground up. By tailoring solutions to the unique characteristics of each product category and sales channel, we reject the one-size-fits-all approach, enabling us to deliver truly specific and transformative strategies.
