Frequently asked questions

Brands partner with Accuris because our expertise in Strategic Revenue Management enables them to build bespoke, sustainable capabilities that are different from and outperform their competitors. By optimising pricing, promotions, product strategies, and trade terms through the industry's most advanced models and best-in-class processes, we empower brands to make data-driven decisions that drive profitability and incremental sales growth.

While every client is unique, there are common benefits. Accuris helps organisations achieving a significant shift in their strategic thinking and operational approach. Here are 8 areas of progress typically enabled by Accuris:

1. From Volume to Value Focus: Thanks to Accuris, businesses have transitioned from prioritising sales volume to concentrating on delivering and optimising value.

2. Short-term to Sustainable Results: With Accuris, organisations have shifted from focusing on immediate, short-term gains to pursuing long-term, sustainable outcomes.

3. Gross Impact to True Benefit: Using Accuris, businesses have moved from measuring gross impacts to focusing on tangible benefits that drive meaningful value.

4. Ignoring to Managing Side Effects: Accuris enables organisations to systematically measure and manage previously overlooked factors such as cannibalisation, competitive switching, and stockpiling.

5. Fragmented to Agreed Metrics: Thanks to Accuris, the use of numerous, inconsistent performance metrics are being replaced by unified, commonly agreed-upon standards for measuring success.

6. Ad Hoc to Continuous Optimisation: With Accuris, businesses have evolved from sporadic, reactive analysis to continuous evaluation and optimisation processes that enable proactive decision-making.

7. Supplier/Retailer-led to Shopper/Consumer-led: Accuris supports decision-making that is aligned with the needs and behaviours of shoppers and consumers rather than being driven by supplier or retailer agendas.

8. Discounting to Rewarding: Using Accuris, client companies have moved away from over-reliance on discounting strategies, focusing instead on value-enhancing and rewarding initiatives.

The Source of Business® model is the proprietary Accuris framework that identifies how sales activities contribute to category growth, retail switching, or other sales effects. It provides clarity on the true impact of your promotional and pricing strategies.

We use Bayesian analytics to evaluate consumer price elasticity, competitor pricing, and market trends. This methodology goes beyond classic regression analysis and is ideal for price optimisation in markets or categories where shoppers have many options in terms of brands, products and stores.

Yes, we enhance promotional effectiveness by designing strategies that drive true incremental sales, avoiding shopper downgrading, product cannibalisation, and margin erosion. As the original pioneer of the Source of Business® model to decompose promotional effects, Accuris is the recognized leader for promotion optimisation.

Our solutions are ideal for companies in consumer packaged goods (CPG), retail, and other industries that rely on optimising pricing, promotions and brand-pack offers to drive revenue growth.

What sets Accuris apart from other consultancies is our ability to provide a truly dynamic and comprehensive understanding of market trends, customer and shopper behaviour. Unlike data providers and research agencies that rely on static methods or once-a-year regression approaches, Accuris integrates all relevant data sources to model the full picture of how shoppers interact with brands and products. This is critical in today’s fast-changing environment, where shopper behaviour can shift daily.

With over 20 years of industry experience, Accuris combines cutting-edge analytics, advanced AI, and patented methodologies like Source of Business®. Our approach goes beyond generic solutions - we develop idiosyncratic strategies tailored to your organisation, rooted in industry best practices and robust data-driven models. Our revenue management models are uniquely designed to address the needs and perspectives of manufacturers, retailers, and entire categories, ensuring a holistic and actionable framework for driving revenue growth.

Yes, Accuris offers tools that provide automatic data analysis and insights generation, helping companies diagnose performance and develop actionable strategies for improvement. Look for more information on our RGM360 and MetaMarketing platforms.

Contact us via our website or by phone to schedule a consultation. We will listen to your story and discuss your specific needs. No one-size-fits-all approach. We do not copy. We craft idiosyncratic solutions precisely tailored to your specific situation and objectives.