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Promotions are one of the most expensive levers in a consumer goods company’s marketing toolkit. Yet in most categories, the majority of...

Kraft Heinz is reportedly preparing to split into two independent companies — a move that could reshape not just the company but the...

In the FMCG world, annual commercial plans are the backbone of growth. These plans outline expected volume, value, and profit targets...

Across the UK and Europe, branded consumer goods suppliers are under intense pressure. Input costs continue to rise—driven by inflation...

Executive Summary Promotional planning in the FMCG industry is broken. Too often, promotional calendars are copy-pasted from previous...

Pricing strategy remains one of the most critical levers for revenue growth managers. But how do you decide between Everyday Low Pricing...

This post is taken from the series [RGM INSIGHTS] #3   Public holidays in May – from May Day in the United Kingdom and Labour Day across...

This week we begin with the intensifying UK supermarket price war, where Sainsbury’s and Tesco face strategic pressure from Asda’s bold...

A recent field study, detailed in the Harvard Business School working paper "The Cybernetic Teammate", provides compelling evidence for...

This week, we examine one of the most quietly significant decisions in European retail: Aldi’s strategic retreat from its non-food...

This week, we examine the shifting sands of inflationary pressures, trade disputes, and how global FMCG giants are seizing strategic...

This week, we’re diving deep into the latest turmoil in UK grocery retail, as billions are wiped off the value of leading supermarkets...

Unilever is shifting its marketing strategy by increasing its investment in social media and accelerating the disposal of smaller food...

This week, we have three major stories making waves in the FMCG and retail industries. We’ll discuss Lindt’s strategic move to circumvent...

This week in FMCG Weekly, we cover three newsworthy developments in the FMCG world: Unilever's unexpected CEO change, why promotions are...

This week, we explore two major shifts in the FMCG landscape. First, we examine how retailers in New York are adapting to new realities,...

In Q4, the industry showed modest revenue increases while sales volumes, especially organic growth, have slowed. Price adjustments were...

Welcome to FMCG Weekly , brought to you by accuris.com , the leading independent consultancy specializing in revenue growth management....

In this week’s episode of FMCG Weekly , we kick off 2025 with a deep dive into the latest developments in the fast-moving consumer goods...

Disclaimer: This post is just for fun! In reality, you should definitely aim to reduce cannibalisation, not increase it. Please enjoy...