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In this week’s episode of FMCG Weekly , we kick off 2025 with a deep dive into the latest developments in the fast-moving consumer goods...

Disclaimer: This post is just for fun! In reality, you should definitely aim to reduce cannibalisation, not increase it. Please enjoy...

When it comes to analysing market data, Accuris understands the challenge well. Traditional methods of interpreting data from sources...

Listen to the podcast: Price optimisation in the consumer goods industry is a powerful tool, allowing brands to respond to competitive...

Winning Back Market Share in 2025: Promotional Strategies for a Changing Landscape Source:  Excerpts from "Five Promotion Strategies To...

Promotion plans have become patchwork with modifications year after year. Zero based planning brings back a focus on the main objectives.

The ability to optimise pricing, promotions, and product offerings has become a critical differentiator for consumer gods companies....

What many in the industry have been warning for seems to have become reality for some brands: increasing prices beyond a point at which...

How to reduce the cannibalistic effects of promotions? In the sector of fast-moving consumer goods, promotions are a pivotal component...

The most recent benchmark data from Accuris indicates that, in the UK, cannibalisation wipes out, on average, 17% of the additional sales...

This post is a summary of an article originally published by Accuris on namnews.co.uk How can we formulate a plan for 2024 that meets...

Why Bold Strategic Choices Are the Only Option for FMCG Companies to Change the Status Quo and Generate Above-Average Growth "Market-side...

The Grocer is reporting incredible news. Delisted brands have been put back in place. In the beer category Tesco tried to focus on...

It’s that time of year when eating chocolate in large quantities is less greedy and more festive. Chocolatiers are as usual promoting...

Is the Belgium retail landscape bursting? Delhaize is pushing lower prices and Colruyt is forcing lower prices. The tension has gone so...

The recent decision by Aldi to reduce waste and give the shopper 50% off expiring food is certain to increase footfall to the store. The...

Aldi’s UK Marketing Director, Adam Zavalis tells us that shoppers are looking for a ‘special Christmas that doesn’t break the bank’. ...

Dove will see a record Halloween with this promotion! With their entire 500ml range at Morrison's on sale for £2 they are guaranteed to...

This roll back promotion is certain to please nobody, except a handful of shoppers who were planning to buy the product anyway....

-40% across all PepsiCo's 1,5L PET soft drinks brands This promotion for sure will sell “like hell”. Still, we believe it’s a true...