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itdev9
Oct 303 min read
A Halloween Guide to Cannibalising Your Own Sales: Scare Away Profits with These Killer Tips!
Disclaimer: This post is just for fun! In reality, you should definitely aim to reduce cannibalisation, not increase it. Please enjoy...
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itdev9
Oct 172 min read
Better and faster analysis of Accuris and Nielsen Data using AI
When it comes to analysing market data, Accuris understands the challenge well. Traditional methods of interpreting data from sources...
100
itdev9
Oct 102 min read
Fair pricing and price optimisation
Listen to the podcast: Price optimisation in the consumer goods industry is a powerful tool, allowing brands to respond to competitive...
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itdev9
Oct 102 min read
Getting Ahead in 2025
Winning Back Market Share in 2025: Promotional Strategies for a Changing Landscape Source: Excerpts from "Five Promotion Strategies To...
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itdev9
Sep 115 min read
Zero-Based Promotion Planning
Promotion plans have become patchwork with modifications year after year. Zero based planning brings back a focus on the main objectives.
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itdev9
Sep 34 min read
Strategic RGM
The ability to optimise pricing, promotions, and product offerings has become a critical differentiator for consumer gods companies....
30
itdev9
Jul 72 min read
Increasing prices: when is it too much?
What many in the industry have been warning for seems to have become reality for some brands: increasing prices beyond a point at which...
340
itdev9
Oct 26, 20235 min read
Unmask the Ghost of Cannibalisation this Halloween!
How to reduce the cannibalistic effects of promotions? In the sector of fast-moving consumer goods, promotions are a pivotal component...
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itdev9
Oct 8, 20231 min read
How to reduce the cannibalistic effects of promotions?
The most recent benchmark data from Accuris indicates that, in the UK, cannibalisation wipes out, on average, 17% of the additional sales...
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itdev9
Sep 6, 20231 min read
5 Promotional Strategies to Regain Market Share
This post is a summary of an article originally published by Accuris on namnews.co.uk How can we formulate a plan for 2024 that meets...
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itdev9
Jun 8, 202210 min read
ABOUT MUST-WIN BATTLES AND BIG BETS
Why Bold Strategic Choices Are the Only Option for FMCG Companies to Change the Status Quo and Generate Above-Average Growth "Market-side...
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Helen Marks
Apr 19, 20182 min read
Delist, Relist: winning the right volume with the right pack mix
The Grocer is reporting incredible news. Delisted brands have been put back in place. In the beer category Tesco tried to focus on...
2850
Helen Marks
Mar 29, 20181 min read
Chocolate time is upon us!
It’s that time of year when eating chocolate in large quantities is less greedy and more festive. Chocolatiers are as usual promoting...
1080
Helen Marks
Dec 12, 20171 min read
Reacting to Retailer demands
Is the Belgium retail landscape bursting? Delhaize is pushing lower prices and Colruyt is forcing lower prices. The tension has gone so...
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Helen Marks
Nov 28, 20172 min read
Market share gains of hard discounters Lidl and Aldi
The recent decision by Aldi to reduce waste and give the shopper 50% off expiring food is certain to increase footfall to the store. The...
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Helen Marks
Nov 23, 20171 min read
The Christmas competition: which brands will win?
Aldi’s UK Marketing Director, Adam Zavalis tells us that shoppers are looking for a ‘special Christmas that doesn’t break the bank’. ...
920
itdev9
Oct 31, 20172 min read
Halloween horror!
Dove will see a record Halloween with this promotion! With their entire 500ml range at Morrison's on sale for £2 they are guaranteed to...
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itdev9
Oct 31, 20172 min read
More Halloween Horror!
This roll back promotion is certain to please nobody, except a handful of shoppers who were planning to buy the product anyway....
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itdev9
Oct 31, 20172 min read
Even More Halloween Horror!
-40% across all PepsiCo's 1,5L PET soft drinks brands This promotion for sure will sell “like hell”. Still, we believe it’s a true...
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itdev9
Mar 15, 20172 min read
UK Food inflation leads to less (multibuy) promotions
Recent research shows that UK grocers are running substantially less multibuy promotions than they used to do a year ago. Three of the...
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