Price optimisation with Accuris not only measures price elasticity and defines price points to maximise your revenue, but also analyses interactions between products and factors in the effects of cross-switching and cannibalisation.
Accuris uses the richness of a standard weekly scanning dataset. All price changes in the database are logged and sales changes are tracked for one product and between all products in a segment.
Why it matters
Spot pricing opportunities: identify segments and products that show potential for a price increase
Your competitive advantage
The Accuris methodology quantifies the dynamic sales switching effects that a price change can cause. This is not only a realistic approach, it also gives you the knowledge to defend your program with the trade.
Examples of the benefits achieved with Accuris price optimisation
Cut cannibalisation of ultra large pack and gain 2m
An ultra-large pack was very price elastic but also very cannibalistic on a large pack of the same brand. Our client increased the price of the ultra large pack in the supermarket channel. Shoppers returned to the large multipack and our client made an extra 2m revenues annually.
Increasing the price premium
This client was fighting increasingly aggressive promo pricing in the basic segment. With Accuris a redesigned pricing strategy raised prices for the premium products while freeing up budget to obtain a more attractive everyday low price point with the mainstream quality products.
Does a price change increase cannibalisation on my other packs?
Accuris mathematically calculates cross-cannibalisation between products of the same brand or supplier
This service is available for suppliers and retailers who have weekly, SKU-level, customer-specific sales (out) data.