itdev9

Kimberly-Clark announced today they spent nearly $49 billion not to buy new products, but to implant its revenue growth operating system into someone else’s brands. The logic behind the deal is not to increase scale. It is to combine KC's RGM know-how with the higher-margin brands of Kenvue. Listen to the podcast edition or read the blog below Executive take This is not a merger of equals. It is a capability transfer. Kimberly-Clark (K-C) brings a refined, analytics-led Revenue Growth...

🎃 At Accuris, Halloween is business as usual — we deal with horrors all year round! Who better to celebrate the frightening side of FMCG promotions than the people who measure  them?We track the vampires of cannibalisation  (brands feeding on themselves), the zombies of subsidisation  (loyal sales rising from the dead), the ghosts of stockpiling  (future sales consumed today), and the dark spells of retailer switching  (customers possessed by discounts). Once a year, we open the crypt of...

Listen to the audio version on the FMCG Weekly podcast The recent news of Nestlé’s 16,000 job cuts is a stark headline. From a Revenue Growth Management perspective, it reveals a pivot the company is making. This move, announced by a new CEO alongside Q3 results, is the clearest signal yet that Nestlé recognizes it has hit the ceiling on one of its primary RGM levers: Price. Look at the numbers: Nestlé reported 3.3% organic growth, but this was driven almost entirely by 2.8% in price...