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itdev9
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Join date: Nov 1, 2024
Posts (37)
May 27, 2025 ∙ 7 min
Resetting Promotion Planning in FMCG: From Copy-Paste to Strategic Growth
Executive Summary Promotional planning in the FMCG industry is broken. Too often, promotional calendars are copy-pasted from previous...
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May 26, 2025 ∙ 2 min
EDLP vs. High-Low Pricing: What P&G Learned from German Retailers
Pricing strategy remains one of the most critical levers for revenue growth managers. But how do you decide between Everyday Low Pricing...
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May 2, 2025 ∙ 4 min
Public Holidays: Should You Promote When Everyone Else Does?
This post is taken from the series [RGM INSIGHTS] #3 Public holidays in May – from May Day in the United Kingdom and Labour Day across...
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