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On 31 March 2026, Unilever and McCormick announced a deal to combine their food operations in a transaction worth more than $65 billion including debt. The result would be a food and flavour powerhouse with around $20 billion in annual revenue. Structurally, the deal makes sense: Unilever sharpens its focus, McCormick gains scale, and investors get a clearer category story . But for Revenue Growth Management, this is far more than a portfolio reshuffle. It is a major commercial integration...

As of February 2026, the era defined by aggressive, inflation-linked price increases, which sustained top-line growth from 2022 through 2024, seem to have ended. Manufacturers and retailers across Europe and the United States have confronted a fundamental "pricing ceiling," a point at which further increases result in abrupt volume loss and the erosion of brand equity . In this post-inflationary landscape, consumer behavior is no longer characterized by a temporary reaction to high prices but...

The past few years of high inflation have strained FMCG supplier–retailer relationships across Europe and North America. Manufacturers’ input costs for commodities, energy, transport, and packaging have surged, yet retailers fiercely resist price increases to protect shoppers’ wallets. This standoff has led to annual negotiations turning acrimonious  – even leading some retailers to cancel promotions or delist top brands when talks break down. For example, in early 2026 Belgian grocer...