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British shoppers spent more than £250 million more on promotions in the four weeks to 4 October 2026 than a year earlier. For promotional teams, that looks like success. The harder question is how much of it was new business, and how much was sales that would have happened anyway, only cheaper. Five stories from the past week show why that question matters to anyone who signs off a promotional budget. Listen to the podcast edition (shortened version) or read the full blog below The numbers...

Across UK and continental Europe, FMCG suppliers face rising costs, but retailers are becoming more demanding about which cost-price increases they will accept. At the same time, shoppers remain highly value-conscious, making promotions and price investment increasingly important to maintaining volume. Listen to the podcast edition (shortened version) or read the full blog below Tesco CEO Ken Murphy confirmed last week that the retailer uses a "should-cost model" to evaluate whether...

This blog post presents the findings of independent Accuris research based on H1 and Q2 2026 earnings calls, investor presentations, quarterly and half-year results, trading statements, management commentary and selected FMCG trade-press analysis published up to 24 August 2026. When Coca-Cola Europacific Partners reported its first-half 2026 results, one detail in the European numbers stood out. Volume was growing faster than transactions, partly because larger take-home packs were performing...