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This blog post presents the findings of independent Accuris research based on H1 and Q2 2026 earnings calls, investor presentations, quarterly and half-year results, trading statements, management commentary and selected FMCG trade-press analysis published up to 24 August 2026. When Coca-Cola Europacific Partners reported its first-half 2026 results, one detail in the European numbers stood out. Volume was growing faster than transactions, partly because larger take-home packs were performing...

The nomination of Rafael Oliveira as Heineken’s incoming Chief Executive - announced on 23 June 2026 and subject to shareholder approval at the Extraordinary General Meeting on 5 August - has put one of the more instructive revenue management turnarounds of recent years back under the spotlight. Oliveira led JDE Peet’s from late 2024 until its acquisition by Keurig Dr Pepper, after which he was appointed to head the group’s planned Global Coffee Co, a business with annual revenue of...

Strategies and tactics on promoting through a major sporting event The tournament grows "battleground categories" substantially, but net growth comes from base demand, not your promotion, and because everyone discounts at once, the deals largely cancel. You promote not to win, but to avoid the decremental loss of sitting out. The real opportunity is the "open goal": adjacent categories like dips, mixers and ice that ride the same occasion uncontested. Capture demand before it perishes, load...