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The nomination of Rafael Oliveira as Heineken’s incoming Chief Executive - announced on 23 June 2026 and subject to shareholder approval at the Extraordinary General Meeting on 5 August - has put one of the more instructive revenue management turnarounds of recent years back under the spotlight. Oliveira led JDE Peet’s from late 2024 until its acquisition by Keurig Dr Pepper, after which he was appointed to head the group’s planned Global Coffee Co, a business with annual revenue of...

Strategies and tactics on promoting through a major sporting event The tournament grows "battleground categories" substantially, but net growth comes from base demand, not your promotion, and because everyone discounts at once, the deals largely cancel. You promote not to win, but to avoid the decremental loss of sitting out. The real opportunity is the "open goal": adjacent categories like dips, mixers and ice that ride the same occasion uncontested. Capture demand before it perishes, load...

The first-quarter reporting season for the world's largest consumer goods companies is now closed. Twenty-one of the global FMCG majors - from Nestlé, Unilever and Procter and Gamble - have told us how 2026 has started. Read carefully, the results don't just describe a quarter. They describe an inflection point. Listen to the podcast edition (shortened version) or read the full blog below For three years, FMCG has been a pricing story. Inflation gave companies cover to take price...