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itdev9
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Join date: Nov 1, 2024
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Oct 20, 2025 ∙ 4 min
Why Nestlé’s RGM Strategy Hit a Wall
Listen to the audio version on the FMCG Weekly podcast The recent news of Nestlé’s 16,000 job cuts is a stark headline. From a Revenue Growth Management perspective, it reveals a pivot the company is making. This move, announced by a new CEO alongside Q3 results, is the clearest signal yet that Nestlé recognizes it has hit the ceiling on one of its primary RGM levers: Price. Look at the numbers: Nestlé reported 3.3% organic growth, but this was driven almost entirely by 2.8% in price...
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Oct 10, 2025 ∙ 8 min
The Hidden Cost of Promotions
Listen to the podcast " Inside P&G’s Shelf Strategy " In the hyper-competitive landscape of Fast-Moving Consumer Goods (FMCG), trade...
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Sep 25, 2025 ∙ 8 min
The Heavy Toll of Over-Promoting
From Promotion Fatigue to Zero-Based Promo Planning Read below or listen to the podcast: Years of aggressive discounting and repetitive...
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