Many companies use last year’s promotion plan as the basis for the new plan, plus or minus some adjustments. This practice leads to unsustainable promotion levels, profit dilution and eroding brand equity. Zero Based Planning makes a break with this practice. Join us on May 14th for a webinar where we demonstrate the benefits of ZBP and how you can implement it in your organization.

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Webinar Agenda:

• The benefits of Zero-Based Promotion Planning
  Explore the foundational concepts of ZBP and why it is a solution to the fast-paced market dynamics in FMCG.

• Step-by step process to implement Zero Based Promotion Planning
  A detailed walk-through of the ZBP process, illustrating how every investment is scrutinized and allocated based on its potential to drive growth.

• Do's and don'ts:
  Gain insights into the benefits of adopting ZBP, such as enhanced agility and cost efficiency, while also considering the challenges and how to mitigate them.

• Convincing the trade
  Strategies for integrating ZBP within your organizational processes, ensuring a smooth transition and successful outcomes internally and externally, with retail partners.

• Conclusion and Q&A:
  Wrap up with a summary of key points and open the floor for your questions, allowing you to clarify doubts and gather expert advice.

 

This webinar is ideal for financial officers, revenue managers, and account and marketing managers in the CPG industry who are looking to innovate their promotional strategies and achieve a competitive edge. Whether you are new to ZBP or seeking to refine your existing practices, this session will provide valuable insights and actionable guidance.

 

Reserve your spot now and begin the journey towards more impactful and efficient promotion planning.

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